Brand Tone

Informative & Educational, Trustworthy & Credible, Caring & Supportive, Premium & High-Quality, Scientific yet Natural

Brand Values

• •Purity: Commitment to all-natural, pure, and highest quality ingredients. Free from artificial preservatives, fillers, binders, or colors, and not tested on animals.
• •Integrity: Ethical business practices, transparency, and a promise to source the highest quality ingredients for customer health and safety.
• •Efficacy: A strong focus on creating products that work and deliver noticeable results ("feel the difference"). This is heavily tied to their innovative Omega Absorb™ delivery system.
• •Science & Innovation: Dedication to developing innovative solutions, like the award-winning Omega Absorb™ (formerly OST™), to enhance nutrient absorption and effectiveness.
• •Customer Wellbeing: The overarching goal is to improve customers' health and quality of life through effective, natural supplements.
• •Accessibility (AODA): Commitment to serving all customers, including those with disabilities, as shown by their Accessible Customer Service Plan.

Best Practices

• •Lead with the Science of Absorption: Consistently weave in the benefits of Omega Absorb™ technology. Use phrases like "superior absorption," "you are what you absorb," and "feel the difference."
• •Reinforce Core Values: Ensure copy reflects Purity (natural ingredients, no fillers), Integrity (quality sourcing, ethical), and Efficacy (results-driven).
• •Educate and Empower: Provide valuable health information that positions the brand as a knowledgeable and trusted resource, not just a product seller.
• •Maintain a Premium, Yet Approachable Voice: Use clear, confident, and professional language. Avoid overly technical jargon where possible, or explain it simply. The tone should feel supportive and understanding.
• •Focus on Tangible Benefits: Connect product features to real-life benefits for the consumer (e.g., "more energy," "gentle on your system," "supports your active lifestyle"). Use testimonials and success stories where appropriate.

Social Perception

Generally perceived as a reputable and high-quality Canadian brand that produces effective supplements. Customers often report tangible benefits like increased energy, better digestion, and no upset stomach, which they attribute to the quality of ingredients and the absorption technology. The "you are what you absorb" tagline resonates with consumers who understand the importance of bioavailability.

Copy Examples

• •Headline: Unlock Your Body's Potential. It's Not Just What You Take, It's What You Absorb. Body: At Platinum Naturals, our Omega Absorb™ technology ensures you get the most from every nutrient. Feel the difference that superior absorption makes.
• •Product (e.g., EasyIron): Tired of iron supplements that don't agree with you? Our EasyIron is formulated for effectiveness without the harsh side effects, thanks to our gentle, high-absorption formula. Reclaim your energy, naturally.
• •Brand Promise: Purity. Integrity. Efficacy. These are not just words; they are the pillars of Platinum Naturals. For over 25 years, we've crafted supplements as close to nature and as effective as possible. Because your health is our priority.
• •Educational Post Snippet: Did you know that many nutrients pass through your system unabsorbed? Our unique Omega Absorb™ delivery system suspends nutrients in healthy oils, enhancing their journey into your cells. Learn more about the science of absorption on our blog! [Link]
• •Benefit-Oriented (e.g., Activ-X): Fuel your active life with Activ-X. More than a multivitamin, it’s a scientifically formulated blend designed for energy, endurance, and faster recovery. Experience peak performance, powered by Platinum Naturals.