Brand Tone

Engaging and Community-Focused, Fun and Entertaining, Approachable and Relatable, Proudly Filipino, Innovative and Modern

Brand Values

• •Entertainment and Fun
• •Family and Togetherness
• •Quality and Innovation
• •Customer Focus
• •Accessibility

Best Practices

• •Embrace "Fun" and "Togetherness": Always highlight the joy, social connection, and bonding aspects of karaoke. Use exclamation points and enthusiastic language where appropriate.
• •Speak the "Platinum Nation" Language: Use inclusive and friendly terms. Engage with the audience by asking questions and encouraging them to share their experiences. Keep the language approachable and not overly technical.
• •Highlight Filipino Pride (Subtly or Directly): Mention the vast OPM library and the joy of singing local hits. Connect with Filipino cultural values around family and celebration.
• •Showcase Innovation Simply: When talking about tech features like the Platinum Link app or smart capabilities, focus on the user benefit (e.g., "control the show from your phone," "effortless streaming") rather than just listing technical specs.
• •Be Visually Congruent: Ensure that the visuals (images, videos) used alongside the copy match the fun, vibrant, and often family/friend-oriented tone of the brand. Use user-generated content when possible to enhance authenticity and community feel.

Social Perception

Popular and Trusted in the Philippines, Associated with Fun and Social Gatherings, Extensive Song Library is a Major Plus, Generally Good Value for Money, User-Friendly, Innovative Features Appreciated, Brand Ambassadors Resonate with the Audience

Copy Examples

• •Headline: Unleash Your Inner Superstar! ✨ Body: Gather your fam, call your friends, and get ready to belt out your favorites! With thousands of songs, from the latest hits to timeless classics, Platinum Karaoke turns any night into an epic concert. #PlatinumNation #ExperienceRealKaraoke
• •Headline: From Our Home to Yours: The Sound of Togetherness. Body: Platinum Karaoke is more than just a machine; it's your partner in creating unforgettable memories. Easy to set up, even easier to enjoy. Let the music bring you closer. 🇵🇭❤️ #FilipinoFavorites #KaraokeNights
• •Headline: Why Just Listen When You Can PERFORM? 🎤 Body: Grab the mic! With Platinum Karaoke, you get crystal-clear sound, an ever-growing song list, and the amazing Platinum Link app to control the show from your phone. It's your time to shine! #PlatinumSmartKaraoke #SingOutLoud
• •Headline: Your Weekend Plans? Sorted! 😉 Body: Tired of the same old routine? Spice things up with a Platinum Karaoke session! Perfect for parties, family bonding, or just de-stressing after a long week. Fun guaranteed! What song will you sing first? #KaraokeFun #PlatinumEntertainment
• •Headline: Join the Platinum Nation! 🌟 Body: We're passionate about bringing you the ultimate karaoke experience. High-quality systems, your favorite OPM and international hits, and a community that loves to sing! What are you waiting for? #ExperienceRealKaraoke #PlatinumFamily