Brand Tone

Professional, Reliable, Supportive, Empathetic, Approachable, Engaging, Community-Focused, Caring

Brand Values

• •Quality of Life
• •Customer-Centricity
• •Reliability & Trust
• •Accessibility & Inclusivity
• •Community & Social Impact
• •Innovation

Best Practices

• •Develop a Central Tone & Value Guide: Clearly document Platinum Health Supply's core values (Quality of Life, Customer-Centricity, Reliability, Accessibility, Community Impact) and the desired brand tones (Professional, Supportive, Empathetic, Engaging/Approachable, Community-Focused). This guide should provide examples and be accessible to everyone creating content.
• •Segment Tone by Platform, but Maintain Core Values: While TikTok allows for a more informal and humorous tone, and LinkedIn requires a more professional one, the underlying values of care, support, and reliability should always be evident. The "why" behind the brand should be consistent, even if the "how" of communication varies.
• •Prioritize Empathy and "Customer-First" Language: Especially given the nature of health supplies and NDIS services, copy should always be written from a place of understanding the customer's needs and potential challenges. Use language that is supportive, reassuring, and solution-oriented.
• •Balance Professionalism with Relatability: While it's important to convey expertise and trustworthiness, don't be afraid to inject personality, particularly in social media. Showcasing the human side of the company (like team moments or "cheeky skits") can build stronger connections. Use clear, straightforward language, avoiding overly technical jargon where possible.
• •Incorporate Social Proof and Community Stories (Authentically): Leverage positive customer experiences (like the praise for "Nat") and highlight community partnerships (Starlight Foundation, veterans support) in your copy. This reinforces brand values and builds trust. Ensure stories are genuine and shared with permission.

Social Perception

Generally Positive for Service & Product Quality (when things go right), Concerns Regarding Consistency, Trusted NDIS Provider, Engaging on Social Media, Recognized for Growth & Entrepreneurship

Copy Examples

• •Headline: Your NDIS Journey, Supported Every Step. Body: Navigating NDIS? At Platinum Health Supply, we offer expert advice and a wide range of assistive technology to enhance your independence. Quality products, compassionate service. That's our promise. #NDISsupport #AssistiveTech #QualityOfLife
• •Headline: Don't Let Mobility Hold You Back! Body: From easy-fold power chairs to walkers that keep you steady, discover solutions designed for your freedom. Our team (sometimes seen in a TikTok or two!) is here to help you find the perfect fit. Explore our range today! #MobilityAids #Independence #HealthcareSolutionsAustralia
• •Headline: Because Waiting Isn't an Option. Body: Need essential health supplies urgently? We get it. Platinum Health Supply is committed to fast, reliable delivery across Australia. Quality care, when you need it most. #FastDelivery #HealthSupplies #ReliableCare
• •Headline: More Than Just Supplies – We're Your Partners in Health. Body: As an Australian-owned company, we're dedicated to improving wellbeing in our communities. From NDIS consumables to supporting the Starlight Children's Foundation, we care. Your health is our priority. #CommunityFocused #AustralianOwned #PlatinumHealthCares
• •Headline: Swallowing Pills a Struggle? We Found a Smoother Way! Body: Check out our latest find (and a hit on TikTok!): Gloup Medication Lubricant! Making daily medication easier and more comfortable. Practical solutions for a better quality of life. #HealthHack #MedicationMadeEasy #InnovativeCare