Brand Tone

Professional and Expert, Confident, Knowledgeable, Authoritative, Reliable, Approachable

Brand Values

• •Quality and Excellence
• •Expertise and Support
• •Partnership and Reliability
• •Innovation and Technology
• •Heritage and Trust

Best Practices

• •Lead with Expertise: Always frame communication from a position of knowledge and authority. Use industry-specific terminology correctly and focus on the technical benefits of products (e.g., durability, finish quality, application efficiency).
• •Emphasize Partnership over Sales: Use collaborative language. Phrases like "partnering with," "we support your business," and "our team is your team" reinforce the value of reliability and support.
• •Showcase, Don't Just Tell: Use high-quality visuals of finished work, both in-house and from clients. Leverage user-generated content (with permission) to provide social proof of your products' quality.
• •Reinforce the "Platinum" Standard: Consistently mention your status as a PPG Platinum Distributor and your partnerships with other premium brands like 3M and Mirka. This name association reinforces your commitment to quality.
• •Maintain a Professional Tone Across All Channels: Whether it's a Facebook comment response or a LinkedIn article, the tone should remain professional, helpful, and confident. Avoid overly casual slang or emojis that could dilute the brand's expert positioning.

Social Perception

Highly reputable and knowledgeable supplier, key distributor for premium brands, respected for technical expertise, investment in modern technology, reliable service, top-tier, trusted partner for collision repair professionals.

Copy Examples

• •Beyond the Paint: 18 Years of Expert Refinishing Solutions. As Australia's premier PPG Platinum Distributor, we provide the quality products, technical support, and reliable service your business needs to achieve the perfect finish, every time.
• •Introducing the new [Product Name] from [Brand]. Engineered for superior coverage and a flawless finish, it’s the latest innovation we’re proud to supply. Our expert technicians have put it to the test and the results are unmatched. Stop by our Yennora or Osborne Park branches to see the difference for yourself. #PlatinumAutoPaints #PPGDistributor #AutomotiveRefinish #CollisionRepair #QualityFirst
• •Flawless finish by our friends at @[ClientHandle] using PPG ENVIROBASE® from our shop. This is what excellence looks like. We're proud to be the trusted partner for shops that set the standard in quality. Got a project you're proud of? Tag us! #CustomerSpotlight #PoweredByPlatinum #CarPainting #CustomCars #PPG
• •How Investing in Automated Dispensing Technology Reduces Waste and Boosts ROI for Collision Centres. In today's competitive refinish market, precision isn't a luxury—it's a necessity. At Platinum Auto Paints, our investment in PPG's MoonWalk technology is more than an upgrade; it's a commitment to providing our partners with the efficiency and accuracy needed to thrive...
• •Elevate Your Skills: Join Our Exclusive PPG Colour Matching Workshop. Dear [Partner Name], Achieving the perfect colour match requires skill, technology, and the best products. As your dedicated partner, Platinum Auto Paints invites you to an exclusive, hands-on training session with our PPG-certified technicians...