Brand Tone

Warm, celebratory, and personal, evoking a sense of nostalgia and the importance of small details in creating lasting memories. The language is close and familiar, creating a feeling of a small, accessible workshop.

Brand Values

• •Celebration of Life: Creating products that add a special touch to important life moments.
• •Personalization and Detail: Highlighting the value of uniqueness and attention to detail through customizable products.
• •Closeness and Community: Fostering a direct, friendly relationship with customers and inviting them into the creative process.
• •Craftsmanship and Quality: Demonstrating a commitment to quality materials and artisanal care in production.

Best Practices

• •Always Use Emotional Language: Focus on the feelings and memories associated with the products, not just their physical characteristics. Use words like "memory," "magic," "unforgettable," "treasure," and "special moment."
• •Maintain a Close and Personal Tone: Address the audience directly using "you" and "your." Use a friendly and approachable voice, as if talking to a friend about a special event.
• •Center the Message on "Celebrating Life": Ensure every piece of copy, from a tweet to a product description, reinforces the central brand value. The products are a means to a greater end: celebrating life's moments.
• •Highlight Craftsmanship and Personalization: Emphasize that the products are personalized and crafted with care. This differentiates the brand from mass-produced alternatives and justifies its value.
• •Incorporate Storytelling: Don't just sell a product; sell the story behind it. Tell the story of a family creating a tradition with a Christmas tray or the joy of a personalized gift. Use customer testimonials as micro-stories.

Social Perception

The brand is perceived as a provider of unique and charming details for special occasions, a go-to source for personalized gifts that are both emotional and aesthetically pleasing. Direct communication reinforces trust and personalized attention, positioning it as a family-friendly and reliable brand.

Copy Examples

• •✨New!✨ Turn their first Christmas into a story you'll tell forever. Our personalized wooden ornaments are here to hold your most precious memories. Engrave their name and a year that will never be forgotten. Because the best gifts are the memories we create. #CelebrateLife #PlatanoBaloo
• •Creating Details, Celebrating Moments. From birthdays to holidays, we add a touch of magic to every celebration. Discover personalized treasures made with love.
• •This isn't just wood. It's someone's first Christmas. It's a memory that will last a lifetime. ✨ #HandmadeWithLove #PersonalizedGifts #ChristmasMagic
• •Subject: Psst... something special for your next celebration. Hi [Customer Name], at Plátano Baloo we believe every day is a reason to celebrate. That's why we're giving you a 15% discount on your next order. Let's make your next moment unforgettable. Use code: CELEBRATE15
• •Headline: The Perfect Detail for Their First Big Celebration. Body: Is a special birthday or christening coming up? At Plátano Baloo, we create personalized details that tell your story. Unique pieces crafted with care to celebrate the moments that truly matter. Explore our collection.