Brand Tone

professional, informative, and solution-oriented

Brand Values

• •Quality Craftsmanship
• •Customization & Versatility
• •Customer Focus & Problem Solving
• •Canadian Made
• •Reliability & Expertise

Best Practices

• •Focus on Solutions and Benefits: Instead of just listing features, explain how the product or service solves a customer's problem or meets their needs (e.g., "enhance visibility," "ensure safety," "elevate brand presence").
• •Emphasize Quality and Craftsmanship: Use words that convey precision, durability, and care (e.g., "expertly crafted," "high-grade acrylic," "precision-cut," "built to last").
• •Maintain a Professional and Respectful Voice: Avoid overly casual slang, jargon that the target audience may not understand (unless defining it), or overly familiar language. Keep the tone helpful and competent.
• •Highlight "Made in Canada" and Customization: Consistently weave these key differentiators into messaging where relevant, as they are central to the brand's identity and value proposition.
• •Be Clear and Direct: Ensure copy is easy to understand, providing necessary information without unnecessary fluff. For calls to action, be explicit (e.g., "Request a Quote," "Contact Us for Custom Orders," "Shop Now").

Social Perception

specialized, capable fabricator of acrylic goods

Copy Examples

• •Showcase your prized possessions or retail products with crystal-clear precision. Our custom acrylic display cases are expertly crafted in Canada to your exact specifications, offering unparalleled protection and visibility. Tell us your vision, and we'll bring it to life.
• •Elevate your brand presence with sleek, durable acrylic signage. From striking logo displays to informative plaques, our Canadian-made signs are designed for impact and longevity. Request a quote for your custom business signage today.
• •Ensure a safer environment for your staff and customers with our robust acrylic protective barriers. Ideal for retail counters, offices, and service desks, our Canadian-made sneeze guards are easy to clean and built to last. Custom sizes available.
• •Need a unique acrylic component or a custom-designed solution? At PWD, we specialize in precision acrylic fabrication. From concept to creation, our expert team in Canada is ready to tackle your most challenging projects. Let's discuss your requirements.
• •Fresh off the laser! ✨ This custom acrylic stand was designed to perfectly complement our client's product launch. Durable, elegant, and proudly Made in Canada. What can we create for you? #pwdacrylic #customfabrication #madeincanada #acrylicdisplay #lasercutting