Brand Tone

Practical & Hands-On, Supportive & Encouraging, Direct & Informative, Aspirational & Empowering, Friendly & Approachable

Brand Values

• •Skill Development & Empowerment
• •Quality Training
• •Practical Application
• •Accessibility & Inclusivity
• •Customer Success & Satisfaction
• •Value for Money

Best Practices

• •Emphasize 'Hands-On' Learning: Consistently use action-oriented language. Words like 'practical,' 'real tools,' 'get messy,' 'learn by doing,' and 'hands-on experience' should feature prominently in all communications.
• •Be Encouraging and Supportive: Address potential anxieties of beginners. Use phrases like 'no experience needed,' 'we'll guide you,' 'build your confidence,' and 'supportive environment.'
• •Maintain Clarity and Directness: Provide clear, concise information about what each course entails, what students will learn, duration, and cost. Avoid jargon where possible or explain it simply.
• •Showcase Empowerment and Results: Focus on the benefits of learning plastering – saving money, the satisfaction of DIY, potential for new income, transforming spaces. Use testimonials and before/after visuals.
• •Keep it Friendly and Approachable: While professional, ensure the language is welcoming and not intimidating, especially on social media and in initial contact points. Use a conversational style where appropriate.

Social Perception

Positive Reputation, Effective for Beginners, Good Value, Knowledgeable and Supportive Instructors, Trusted Training Provider

Copy Examples

• •Headline: Stop Dreaming, Start Doing! Learn to Plaster in Days. Body: Tired of dodgy plaster and expensive quotes? Our hands-on Liverpool plastering courses give you the skills to tackle any wall, any room. Small classes, expert guidance. Enrol today and transform your home! Call to Action: Book Your Spot & Get Skimming!
• •Headline: From Zero to Plastering Hero: Your DIY Transformation Starts Here. Body: Never picked up a trowel? No problem! Liverpool School of Plastering welcomes complete beginners. We provide all tools and materials – you just bring the enthusiasm. Learn practical skills, save money, and gain incredible confidence. Call to Action: Discover Our Beginner Courses!
• •Headline: Unlock Your Potential: Hands-On Plastering Courses for All Skill Levels. Body: Whether you're a DIY enthusiast or a tradesperson looking to upskill, our intensive courses offer real practice with real tools. Get personalized attention in our small group settings and master the art of plastering. Call to Action: Find Your Perfect Course!
• •Headline: Why Pay More? Invest in Skills That Pay You Back! Body: Learn to plaster your own home and see immediate savings! Our courses are designed to give you the confidence and ability to achieve professional finishes. Quality training, lasting value. Call to Action: Calculate Your Savings & Enrol!
• •Headline: Real Skills, Real Results. See What Our Liverpool Students Achieve! Body: Don't just take our word for it. Check out testimonials from hundreds of satisfied students who learned to plaster with us and are now tackling their own projects with ease. You can too! Call to Action: Read Success Stories & Join Us!