Brand Tone

Professional and Expert, Solution-Oriented and Customer-Focused, Reliable and Trustworthy, Value-Driven

Brand Values

• •Quality
• •Efficiency
• •Safety
• •Customer Service & Support
• •Integrity and Honesty
• •Experience and Expertise
• •Reliability

Best Practices

• •Prioritize clarity and information: Focus on providing clear, concise, and accurate information about the products, their benefits, and technical specifications. Avoid overly casual or jargon-heavy language that the target audience (businesses) might not appreciate.
• •Emphasize solutions and benefits: Instead of just listing features, translate them into tangible benefits for the customer – how will the equipment save them time, reduce costs, improve quality, or enhance safety?
• •Maintain a professional and authoritative voice: Use language that reflects Plasquip's extensive experience and expertise in the industry. This builds trust and credibility.
• •Showcase customer success and support: Incorporate testimonials or case study elements (even brief ones) that highlight positive outcomes and the availability of reliable support. This reinforces trustworthiness.
• •Be consistent across all channels: Ensure the tone used on the website, social media, email communications, and any advertising materials is aligned. This creates a cohesive and recognizable brand identity.

Social Perception

As a Specialist Supplier, Positive Customer Experiences (based on website testimonials), Industry Player, Limited Broader Public Awareness

Copy Examples

• •Headline: Boost Your Production Efficiency with Plasquip's Expert Solutions. Body: With over 25 years in the plastics industry, Plasquip delivers robust fabrication and packaging machinery designed to enhance your output, ensure safety, and drive your bottom line. Discover real solutions, real support.
• •Headline: Quality Equipment, Unmatched Support: That's the Plasquip Promise. Body: Don't let equipment downtime slow you down. At Plasquip, we provide not only industry-leading machinery but also the expert advice and responsive service you need to keep your operations running smoothly. Partner with reliability.
• •Headline: Streamline Your Workflow. Maximize Your ROI. Choose Plasquip. Body: From precision laser cutting to heavy-duty pallet wrapping, our curated range of equipment is selected for its performance and value. Let our experienced team help you find the perfect fit to optimize your processes and achieve tangible results.
• •Headline: Your Trusted Partner in Plastic Fabrication and Packaging. Body: Plasquip isn't just a supplier; we're your long-term partner. We're committed to providing quality, efficiency, and safety through our globally sourced machinery and dedicated Australian support. Experience the difference expertise makes.
• •Social Media Post: Facing a production bottleneck? Our pallet wrappers are engineered for reliability and efficiency, reducing film waste and increasing throughput. Let Plasquip help you wrap up your challenges! #PlasticFabrication #PackagingSolutions #ManufacturingAU