Brand Tone

friendly, encouraging, authentic, and whimsical

Brand Values

• •Mindfulness and Organization
• •Creativity and Self-Expression
• •Authenticity and Self-Love
• •Community and Connection
• •Joy and Beauty

Best Practices

• •Embrace Inès's Voice: Continue to write as Inès, using her friendly, slightly whimsical, and encouraging language. Share personal anecdotes or feelings where appropriate to maintain authenticity.
• •Focus on "Mindful" and "Creative" Benefits: Always tie product features back to the core values of mindfulness, organization, creativity, and bringing beauty to everyday life.
• •Visual and Textual Harmony: Ensure that the visuals (soft, cozy, aesthetic, often vintage-inspired or "coquette") are consistently matched by warm, inviting, and slightly playful text.
• •Engage with Kindness and Encouragement: Respond to comments and messages with the same supportive and friendly tone demonstrated in existing content, fostering a welcoming community.
• •Use Emotive and Sensory Language: Incorporate words that evoke feelings of joy, calm, coziness, and creativity (e.g., "dreamy," "sprinkle of magic," "gentle," "lovely," "cozy").

Social Perception

perceived positively by its audience as a source of inspiration for planning, creativity, and mindfulness. Users seem to appreciate the aesthetic, the practical tips, and the founder's relatable and encouraging personality. The brand appears to have cultivated a supportive community around the shared interest in journaling and organization. The "coquette" and "vintage-inspired" aesthetic likely resonates well with a specific niche interested in charming and delicate stationery.

Copy Examples

• •Instagram Post (New Digital Planner): "Feeling overwhelmed? ☁️ Let's gently bring some calm and creativity to your days. Our new digital planner is here to help you mindfully organize your thoughts and tasks, one pretty page at a time. ✨ What are you planning to create today? #PlanWithInes #MindfulPlanning #DigitalJournal"
• •TikTok Video Teaser (Washi Tape): "Just 5 minutes to a dreamy journal spread? 💖 Yes, please! Our new coquette washi tapes are here to add a sprinkle of magic to your pages. ✨ Watch 'til the end for a cute surprise! #WashiTapeLove #CozyCrafting #JournalInspo @planwithines"
• •Email Newsletter (Monthly Freebie): "Hello, lovely friend! 🦢 Your monthly dose of digital delight is here! This month, I've designed some extra special wallpapers to bring a little joy to your screens. Plus, a little note from me on finding beauty in the small moments. Download your freebies and let's make this month beautiful! xo, Inès 💖 #PlanWithInesFriends #Freebies #MindfulnessJourney"
• •Product Description (Calligraphy Worksheets): "Dreaming of beautiful handwriting? ✍️ Our calligraphy worksheets are lovingly crafted to guide you, stroke by stroke. It's not about perfection, it's about finding joy in the process and expressing your unique style. Let's create something lovely together. #CalligraphyLove #CreativeJournaling #PlanWithInes"
• •Pinterest Pin (Blog Post on Overcoming Creative Blocks): "Feeling stuck? You're not alone! 💖 My latest blog post shares gentle tips for when the creative well feels dry. Remember, it's okay to make mistakes – they're just little detours on our creative journey. Click through for some cozy inspiration! #CreativeMindfulness #JournalingCommunity #SelfLove"