Brand Tone

Inspirational, Supportive, and Clean

Brand Values

• •Performance
• •Quality & Transparency
• •Health & Wellness
• •Community
• •Accessibility

Best Practices

• •Lead with "Awesome": Always circle back to the core tagline, "Fuel Your Awesome." Use it as a hashtag and a closing statement to reinforce the brand's empowering and positive message.
• •Emphasize "Clean and Complete": Consistently use words like "clean," "pure," and "natural." Follow up by mentioning the comprehensive nature of the product: all 9 essential amino acids, BCAAs, and the unique super herb blend.
• •Speak to the Feeling, Not Just the Function: Instead of just saying "aids recovery," use more evocative language like "rebuild faster," "fight fatigue," or "feel the difference." Connect the product's features to tangible, aspirational outcomes.
• •Be Inclusive and Supportive: Use a welcoming and encouraging tone. Frame a plant-based lifestyle as an achievable and delicious choice, not a restrictive one. Ask questions in social media captions to foster a two-way conversation.
• •Maintain Visual and Verbal Consistency: Ensure the clean, bright, and active tone of the copy is mirrored in the visuals. The language should always be direct, positive, and free of overly scientific jargon, making the benefits clear and accessible to everyone.

Social Perception

Customers perceive Plant Works Nutrition as a high-quality, effective, and trustworthy brand. It is seen as a superior option in the plant-based protein market, primarily due to its taste and mixability. The brand is viewed as an ally for athletes and health-conscious consumers who do not want to compromise on performance or ingredients, with the inclusion of adaptogens adding to its premium perception.

Copy Examples

• •Don't Just Recover. Rebuild. Your grind deserves a cleaner fuel. Plant Works delivers 20g of powerful plant protein and 5g of BCAAs to repair muscle and accelerate recovery. Our unique adaptogen blend helps reduce stress so you can come back stronger, faster. Feel the plant-powered difference. #FuelYourAwesome
• •Finally, a Plant Protein That Tastes as Good as It Feels. Tired of chalky, gritty protein shakes? We were too. That's why we created Plant Works. A smooth, delicious, and fully plant-based protein that mixes easily into your favorite smoothie or just with water. With zero sugar and all-natural ingredients, it's the simplest step to elevate your wellness journey.
• •My Morning Smoothie Just Got a Serious Upgrade. Starting my day with @PlantWorksNutrition's vanilla protein! 🌱 It blends perfectly into my berry smoothie, adding 20g of clean protein and super herbs like Ashwagandha to keep me energized and focused. No chalky taste, no weird ingredients. Just pure, plant-based goodness. What's in your smoothie today? #PlantWorks #VeganProtein #CleanEating
• •Your 30-Second Meal for a Demanding Day. No time for a break? Don't let your nutrition suffer. Plant Works protein is more than a shake; it's a complete, satisfying meal replacement to fuel your focus and fight afternoon fatigue. Packed with fiber and MCT oil, it's the clean, efficient fuel for your busy life.
• •It’s Not Just Protein. It’s Peace of Mind. In a world that pushes you to your limits, your fuel should help you fight back. Our protein is infused with a powerful blend of adaptogens—Ashwagandha, Maca, and Rhodiola—to help your body manage stress and reduce inflammation. Build muscle and balance your body with every scoop.