Brand Tone

Innovative and Scientific, Professional and Confident, Mission-Driven and Urgent.

Brand Values

• •Sustainability
• •Innovation
• •Performance & Economic Viability
• •Partnership

Best Practices

• •Lead with "Why," Support with "How": Start with the mission (replacing petroleum plastic) and then explain how (proprietary technology, upcycled waste). This connects the emotional, purpose-driven angle with the logical, scientific proof.
• •Speak B2B: Address business pain points directly. Use terms like "supply chain," "manufacturing process," "ESG goals," "cost-competitive," and "drop-in solution." Avoid generic consumer-facing language.
• •Use the "Problem-Solution" Framework: Clearly define the problem (plastic pollution, performance issues with other bioplastics) and position PlantSwitch as the definitive solution. For example, "Alternatives have failed on cost and quality. PlantSwitch delivers both."
• •Balance Innovation with Practicality: Emphasize the revolutionary nature of the technology ("carbon-negative," "proprietary method") but always tie it back to practical business benefits ("works with existing machinery," "low-cost").
• •Be Confident and Declarative: Use strong, active verbs and confident statements. Phrases like "The future is here," "We are replacing," and "A revolution in..." reflect the brand's position as a market leader. Avoid tentative or passive language.

Social Perception

PlantSwitch is perceived as an Industry Disruptor, Credible & Vetted, and a Problem-Solver for Businesses, offering a scalable and economically viable solution to plastic pollution.

Copy Examples

• •Your plastic packaging has a performance problem. Its end-of-life. For decades, performance meant durability. Today, it means sustainability. Your customers demand it, and regulators are mandating it. PlantSwitch offers a high-performance, plant-based resin that is a drop-in replacement for your existing plastic manufacturing. Maintain quality, achieve sustainability goals, and switch to the future of packaging without switching your machinery. Let's talk circularity. #SustainablePackaging #CPG #Innovation #ESG
• •It's Not Plastic. It's a Revolution. We transform agricultural waste into high-performance, cost-effective, compostable bioplastics. The superior alternative for your products and our planet is finally here. Partner with PlantSwitch.
• •The last plastic fork? Hi [Name], Single-use plastics are becoming a liability for the businesses you serve. Customers are rejecting them, and bans are expanding. PlantSwitch provides a true solution: cutlery and foodware that performs like plastic but composts in a backyard. Our plant-based resins are a cost-effective, drop-in solution for manufacturers, making the switch seamless for your clients. Are you open to discussing how to future-proof your product line?
• •This isn't just a factory; it's a blueprint for the future. Every pellet we produce here from agricultural surplus means less petroleum pulled from the ground. We're not just making bioplastic; we're building the infrastructure for a circular economy. Proud of the @PlantSwitch team for making it happen. #MaterialScience #Manufacturing #Sustainability #StartupLife
• •PlantSwitch: The Obvious Decision. High Performance. Low Cost. Zero Microplastics.