Brand Tone

aspirational, knowledgeable, and friendly

Brand Values

• •Convenience
• •Quality & Expertise
• •Aesthetics & Design
• •Customer-Centricity
• •Demystification of Plant Care

Best Practices

• •Lead with the Solution: Always frame the copy around the core benefit: convenience. Instead of 'We sell big plants,' use 'We deliver ready-to-display statement plants that instantly upgrade your space.'
• •Maintain the Personable Tone: Continue the practice of naming plants. Use 'we' and 'you' to create a direct, conversational relationship with the customer. The tone should be like a stylish, knowledgeable friend giving great advice.
• •Focus on Transformation, Not Transaction: Sell the outcome, not just the product. Use words like 'transform,' 'elevate,' 'complete,' and 'upgrade' to describe what the plant does for the customer's space and life.
• •Demystify and Empower: Continue to use empowering language that reassures customers they can succeed. Phrases like 'It's just a few simple rules,' 'We'll guide you,' and 'Perfect for beginners' build confidence and reduce purchase anxiety.
• •Use Visually Evocative Language: The brand sells a visual product. The copy should reflect this by painting a picture. Use descriptive words like 'architectural,' 'sculptural,' 'majestic,' and 'lush' to help customers envision the plant in their own home.

Social Perception

The public perception of Plants For Humans is overwhelmingly positive. Customers see the brand as a premium, trustworthy, and highly professional service. They are perceived as reliable, high-value, and having excellent customer service.

Copy Examples

• •The statement piece your living room is missing. Large, designer-potted plants delivered ready to display. No mess, no stress, just effortless style.
• •Your workspace, elevated. Meet 'Kuba' from Cameroon—a ready-to-display architectural plant that transforms any office into a sanctuary of focus and style. #PlantsForHumans #OfficeInspo #GoBig
• •A green thumb is a myth. Here’s the secret.
• •Transform your home in an instant. We deliver large, healthy plants in elegant pots, straight from our hands to your home. The only thing you have to do is choose a spot.
• •Meet 'Regina' (Strelitzia nicolai), a majestic plant that brings a touch of the tropics to your space. Arriving pre-potted in a chic ceramic pot, she’s ready to become the queen of your urban jungle. We’ve handled the heavy lifting so you can simply enjoy her beauty.