Tono de Marca

Friendly, professional, community-focused, and quality-driven, with an enthusiastic and accessible approach.

Valores de Marca

• •Quality
• •Customer Service
• •Community & Family
• •Care & Expertise
• •Heritage

Mejores Prácticas

• •Maintain a friendly and approachable voice: Use warm, inviting language in all communications, avoiding overly formal or jargon-filled sentences.
• •Highlight quality and care: Consistently emphasize the high quality of plants, meticulous packaging, and the health benefits, reinforcing the brand's commitment to excellence.
• •Showcase community and family values: Incorporate narratives about the family heritage, local connections, and community engagement in content, fostering a sense of belonging.
• •Offer practical, expert advice: Share valuable plant care tips and gardening knowledge through various channels (blog, social, videos) to establish authority and helpfulness.
• •Use vibrant and inspiring visuals: Pair copy with high-quality, aesthetically pleasing images and videos of plants and the garden center to reflect the brand's vibrant and modern aesthetic.

Percepción Social

A highly reputable, trustworthy, and beloved local family business known for its exceptional quality plants, outstanding customer service, and community-oriented approach, making it a go-to destination for gardening enthusiasts.

Ejemplos de Copy

• •Our plants aren't just grown; they're nurtured. Each one carefully selected and perfectly packaged, ready to thrive in your home.
• •Pop by our family-run garden centre for a friendly chat and expert advice. Your green oasis awaits!
• •From humble sprouts to flourishing blooms, we share our passion for plants and our expertise to help your garden grow.
• •Experience the difference of exceptional quality and service. We're dedicated to bringing healthy, vibrant plants straight to your door.
• •Embrace the beauty of every season with our fantastic selection. Join our growing community of plant lovers!