Brand Tone

Authentic & Relatable, Informative & Educational, Hopeful & Empowering, Community-Oriented, Direct & Honest

Brand Values

• •Natural Healing & Wellness
• •Quality & Purity
• •Integrity & Accountability
• •Sustainable Living
• •Community Focus
• •Continuous Improvement & Innovation
• •Focus on Athletic Health & Longevity

Best Practices

• •Lead with Authenticity: Always ground your messaging in the brand's origin story and genuine passion for natural health. Share real testimonials and experiences.
• •Educate, Don't Just Sell: Provide valuable information about ingredients, benefits, and holistic wellness. Position the brand as a knowledgeable and trusted resource.
• •Maintain a Hopeful & Empowering Voice: Focus on solutions, recovery, and the possibility of a healthier, more active life. Inspire confidence in natural healing.
• •Foster Community: Encourage interaction, share user-generated content (with permission), and respond to comments and questions with empathy and directness. Make customers feel heard and valued.
• •Keep it Clean & Natural: Mirror the purity of the products in the language used. Avoid overly complex jargon; be clear, direct, and emphasize the organic and natural aspects consistently across all communications.

Social Perception

Trusted & Effective, Authentic & Genuine, High Quality, Supportive Community, Slightly Premium/Pricey (but worth it for many)

Copy Examples

• •Headline (for "Juicy Joint"): Reclaim Your Movement. Naturally. ✨ Fed up with joint pain holding you back? Our organic Juicy Joint extract, born from a BMX pro's own healing journey, helps you get back to doing what you love. #PainFreeLiving #PlantsBasically
• •Instagram Post (General): Your body is your most valuable asset. Fuel it with the pure, potent power of nature. 🌿 At PLANTSBASICALLY, we craft high-density nourishment from organic, wild-harvested herbs and superfoods because we believe vibrant health starts from within. What step are you taking for your wellness today? #NaturalWellness #HerbalSupplements #InvestInYourHealth
• •Email Subject Line (for "Elevate Extract"): Unlock Peak Performance & Focus, Naturally 🧠 Email Body Snippet: Tired of brain fog and energy slumps? Elevate Extract is your daily dose of clarity and sustained energy, crafted with organic medicinal mushrooms and superfoods. Experience the difference nature makes. #CognitiveBoost #NaturalEnergy #PlantsBasically
• •TikTok Video Concept Caption: Modern medicine didn't have the answers for our founder's chronic pain. So he turned to the earth. 🌎 Now, thousands are finding relief with PLANTSBASICALLY. Ready for your natural healing story to begin? #HolisticHealth #PlantPower #RealResults #TestimonialTuesday
• •Facebook Ad Copy (targeting athletes): Don't let injuries sideline your passion. 🚴‍♂️🏋️‍♀️ Our founder, a pro BMX rider, developed PLANTSBASICALLY supplements to naturally support recovery, joint health, and peak performance. Organic, potent, and athlete-approved. Shop the Athletic Bundle today! #AthleteRecovery #NaturalSupplements #BMXlife #JointSupport