Tono de Marca

nurturing, spiritual, and inspiring

Valores de Marca

• •Holistic Wellbeing
• •Natural and Ethical Practices
• •Mindfulness and Self-Care
• •Authenticity and Passion
• •Empowerment

Mejores Prácticas

• •Embody the "Nurturing Guide" Persona: Every piece of copy, from a tweet to a product description, should feel like it's coming from a supportive and knowledgeable friend who genuinely cares about the customer's wellbeing.
• •Use "You" and "Your" to Center the Customer: Frame benefits and descriptions around the customer's experience. Instead of "Our product has...", try "You will feel...". This makes the communication more personal and direct.
• •Weave in Brand Keywords: Consistently use words like "ritual," "wellbeing," "mindful," "intention," "nurture," and "pause." This reinforces the brand's core values and mission in every communication.
• •Tell Stories, Not Just Specs: Instead of just listing ingredients, tell the story behind them. Why was this essential oil chosen? What feeling does it evoke? Share the founder's passion and the journey of the product's creation.
• •Maintain Visual and Textual Harmony: Ensure that the calming, natural, and spiritual tone is reflected in the visual branding. Soft, natural lighting, earthy colors, and serene imagery will amplify the message of the copy. The synergy between what is read and what is seen creates a powerful and memorable brand experience.

Percepción Social

Plant Potions NZ is perceived as a high-quality, trustworthy, and authentic brand by its customers and the wider wellness community. Reviews frequently mention the beautiful scents, the effectiveness of the products for relaxation, and the brand's admirable ethical commitments. The brand is seen as more than just a product line; it's viewed as a lifestyle companion that supports mental and emotional health. The personal story of the founder and the "hand-crafted" nature of the products contribute to a perception of a brand with a soul.

Ejemplos de Copy

• •Instagram Post: Image: A serene shot of the "I AM CALM" Pulse Point Oil next to a journal and a cup of tea. Copy: Find your still point in a turning world. ✨ Our 'I AM CALM' pulse point oil is a gentle reminder to pause, breathe, and reconnect with your inner peace. A blend of lavender and chamomile to soothe your senses and melt away the day's stress. Tap to make this ritual yours. #PlantPotionsNZ #IAmCalm #MindfulMoments #SelfCareRitual
• •Facebook Ad: Video: A short, calming video showing someone applying the "I AM LOVE" Body-Space Mist. Headline: Embrace Yourself in a Mist of Love. Body: You are worthy of love, especially from yourself. Our 'I AM LOVE' Body-Space Mist is a fragrant affirmation, a reminder of your own inner light. Crafted with rose and geranium, it’s a daily ritual for self-love and compassion. Discover the potion that speaks to your heart. #PlantPotions #SelfLove #Aromatherapy #NaturalBeauty
• •Website Product Description - Arnica Recovery Oil: Title: Soothe Your Body, Calm Your Mind. Description: After a long day or a strenuous workout, your body deserves a loving touch. Our Arnica Recovery Oil is a potent potion designed to ease muscle tension and soothe aches. Infused with the healing power of arnica and the invigorating scent of peppermint, this oil is your partner in recovery and relaxation. Massage with intention and let the restoration begin. #ArnicaOil #MuscleRecovery #NaturalHealing
• •Email Newsletter: Subject Line: Your Mid-Week Moment of Zen is Here. Body: Feeling the mid-week slump? Let's transform it into a moment of tranquility. Our blog this week explores how to create a simple 5-minute scent ritual to ground your energy and lift your spirits. Plus, discover the community's favorite potion for staying centered. #ScentRitual #FindYourCalm #PlantPotions
• •Promotional Tweet: Copy: Consciously created on Waiheke Island, for your wellbeing. 🌿 Our plant-based scent rituals are designed to bring you back to yourself. Ethically sourced, organic, and made with love. What's your favorite potion? #EthicalBeauty #NZMade #Wellbeing