Brand Tone

Anticipatory, Informative, Helpful, Enabling, Community-Oriented, Enthusiastic & Passionate

Brand Values

• •Quality/Excellence
• •Customer Support/Guidance
• •Growth & New Beginnings
• •Patience & Anticipation
• •Connection to Nature

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Be Authentic
• •Consistency Across Platforms
• •Engage and Listen

Social Perception

Currently Undefined. The general perception of plant and garden businesses on Waiheke Island appears positive, often associated with local expertise, community involvement and the island's natural appeal.

Copy Examples

• •Get Ready, Waiheke! Plant Perfect is thrilled to announce we're opening our online doors on June 1st! Discover a curated selection of beautiful plants and all the 'planty needs' to help your green dreams flourish. Sign up for our newsletter and be the first to know about our launch specials!
• •Meet the [Plant Name]! Perfectly suited for Waiheke homes, this easy-care beauty brings a touch of green serenity to any space. We'll provide the perfect plant, you provide the perfect spot. Available June 1st!
• •Waiheke's sunshine is glorious, but is your new plant getting the *right* amount? Our Plant Perfect potting mix is designed with local conditions in mind, giving your indoor greenery the best start. More tips and perfect plants coming soon!
• •We're so excited to soon be a part of Waiheke Island's vibrant plant-loving community! What are your favourite island-friendly plants? Share your thoughts below as we prepare to bring you something Plant Perfect!
• •At Plant Perfect Waiheke Island, we believe everyone deserves a touch of green in their life. We're passionate about sourcing healthy, beautiful plants and providing you with all the essentials to make them thrive. Opening June 1st – let's grow something beautiful together, Waiheke!