Brand Tone

The Accessible Expert

Brand Values

• •Quality & Hardiness
• •Customer Care & Trust
• •Sustainability
• •Expertise & Education
• •Aesthetic Curation

Best Practices

• •Lead with the Benefit, Support with the Expertise
• •Use "Strong" and "Confident" Language
• •Maintain the "Accessible Expert" Balance
• •Emphasize Low Maintenance and High Impact
• •Tell the "Grown Hardy" Story

Social Perception

A premier, reliable, and high-quality online plant nursery in New Zealand.

Copy Examples

• •Headline: Upgrade Your Space. Body: A statement plant does more than just fill a corner. It defines it. Our nursery-grown Fiddle Leaf Figs are cultivated for strength and structure, ready to become the architectural centerpiece of your room. No green thumb required—just a space ready for an upgrade. Tap to shop the collection.
• •Headline: Low Light, No Problem. Body: Think your space is too dark for plants? Think again. We've curated a collection of low-light tolerant plants that thrive where others won't. Built hardy in our Northland nursery, these are the easiest way to bring life to any room, no matter the lighting. Get started with our indestructible collection.
• •Title: Fishbone Cactus - The Undisputed King of Cool. Description: With its unique, zig-zagging foliage, the Fishbone Cactus is all character. This isn't just a plant; it's a living sculpture. Grown tough and 'street-smart' by us, it's exceptionally low-maintenance and forgiving. It thrives on a bit of neglect. Water when the soil is completely dry. That's it. Add this icon to your desk or shelf.
• •Email Marketing Campaign (Subject: Your Weekend Project, Simplified): Body: Forget complicated DIY. The simplest way to transform your environment this weekend is with curated greenery. From architectural indoor trees to rare collector's items, our plants are shipped directly from our nursery to your door in specialized, sustainable packaging. Unbox, place, and enjoy the immediate impact.
• •Google Search Ad: Headline: PlantHouse NZ | Hardy Indoor Plants for Men Description: No-Fuss Houseplants, Built to Last. From low-light to statement trees. Nursery-direct quality, delivered NZ-wide. Shop the collection.