Brand Tone

Helpful and Supportive, Functional and Direct, Minimalist and Clean, Encouraging and Positive, Relatable and Authentic

Brand Values

• •Functionality
• •Minimalism & Simplicity
• •Organization & Productivity
• •Quality
• •Sustainability
• •Customer Focus

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language. Avoid jargon or overly complex sentences. The goal is to make planning feel accessible, not intimidating.
• •Emphasize Benefits, Not Just Features: Focus on how the products help users (e.g., "calm the chaos," "achieve your goals," "see everything in one place") rather than just listing dimensions or materials.
• •Maintain a Visually Clean Aesthetic: Ensure all communications (website, emails, social media) reflect the minimalist design of the products. This reinforces the brand's core identity.
• •Be Encouraging and Supportive: Use a positive and motivational tone. Acknowledge the challenges of staying organized and position the brand as a helpful solution.
• •Incorporate the "Why": Subtly weave in the brand's values, such as the commitment to sustainability (tree planting) or the founder's passion for helping people find calm through organization. This adds depth and authenticity to the brand voice.

Social Perception

Highly Positive, Effective Tool for Organization, Aesthetically Pleasing, Trustworthy

Copy Examples

• •Stop the overwhelm, start the plan. Our minimalist wall calendars are designed to bring clarity to your busiest days. See your whole month, quarter, or year at a glance and finally feel in control. What’s the one big goal you’re planning for this month? #PlanTheThings #MinimalistPlanning #GetOrganized
• •Calm the Chaos. Plan The Things. Super-functional, beautifully minimalist planners and wall calendars to help you conquer your day, your way.
• •NEW! Simplify Your 2025: Meet the Undated Quarterly Planner ✨
• •Tired of digital distractions? Our Giant Wall Calendar offers a clear, tangible overview of your commitments. Made with thick, matte paper and a clean aesthetic, it’s the super-functional centerpiece your organized life deserves. Plus, one tree planted for every calendar sold! 🌳
• •Home office refresh! ✨ A giant minimalist wall calendar from Plan The Things not only keeps your schedule on track but adds a touch of serene organization to your space. Functional design for a focused mind. #HomeOfficeInspo #WallCalendar #ProductivityHacks #MinimalDesign