Brand Tone

Passionate & Enthusiastic, Educational & Informative, Supportive & Encouraging, Health-Conscious & Nurturing, Friendly & Approachable

Brand Values

• •Health & Wellbeing
• •Education & Empowerment
• •Accessibility & Ease
• •Quality & Organic Practices
• •Community
• •Beauty & Aesthetics
• •Customer Support & Passion

Best Practices

• •Embrace a Passionate & Encouraging Voice: Always write with genuine enthusiasm for gardening and the benefits it brings. Use uplifting and motivating language.
• •Prioritize Education & Clarity: Explain concepts simply and clearly. Offer helpful tips and insights that empower your audience, making complex gardening ideas accessible.
• •Focus on Benefits, Not Just Features: Highlight how Planted Places' products and services improve customers' lives – better health, fresher food, beautiful spaces, a sense of accomplishment.
• •Maintain a Friendly and Approachable Persona: Use conversational language. Address your audience directly (e.g., "you," "your"). Share personal stories or insights where appropriate, like Christy's founding story.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or course materials, ensure the tone remains consistent, reinforcing the brand's core values and personality.

Social Perception

Positive & Appreciative, Seen as Experts, Innovative & Problem-Solving, High-Quality Provider, Supportive for Busy Lifestyles, Enhancers of Space

Copy Examples

• •Headline: Taste the Sunshine: Grow Your Own Organic Goodness, Right at Home! Body: Imagine stepping into your kitchen to pick fresh, vibrant greens for dinner. With Planted Places, it's not just a dream – it's your delicious reality. Our easy-to-use vertical gardens and organic seedlings make home gardening a joy, not a chore. Let's grow something amazing together! #PlantedPlaces #HomegrownHealth #OrganicLiving
• •Headline: Your Kitchen's New Best Friend: The Planted Wall. Body: Short on space but big on flavor? The Planted Wall is your answer! Transform any sunny spot into a thriving oasis of fresh herbs and veggies. We provide the know-how and the living soil – you bring the enthusiasm. Healthy eating starts here. #VerticalGarden #UrbanGardening #FreshFoodFast
• •Headline: Unlock Your Inner Gardener (Yes, You Have One!). Body: Think you don't have a green thumb? We're here to help you find it! Our Planted Membership offers expert guidance, supportive community, and all the organic goodies you need to succeed. From seed to harvest, we're with you every step of the way. Get ready to be amazed at what you can grow! #GardeningForBeginners #GrowWithUs #PlantedCommunity
• •Headline: More Than Just Plants: It's a Lifestyle. Body: At Planted Places, we believe that connecting with your food and nurturing living things enriches your life. Experience the satisfaction of harvesting your own nutrient-dense produce and the beauty of a home filled with life. It's time to cultivate joy and health. Learn more about our mission! #BiophilicLiving #WellnessJourney #GrowYourOwnFood
• •Headline: From Our Garden to Yours: Certified Organic Seedlings, Ready to Thrive! Body: Skip the uncertainty and start strong with our vibrant, healthy organic seedlings. Grown in living soil and bursting with potential, they're ready to make your garden shine. Check out our seasonal varieties and get ready for your best harvest yet! #OrganicSeedlings #EdibleGarden #GardenToTable