Brand Tone

Whimsical, Creative, Mindful, Therapeutic, Educational, Informative, Authentic, Personal, Eco-conscious, Sustainable, Inclusive, Community-Oriented

Brand Values

• •Creativity & Artistry
• •Well-being & Mindfulness
• •Sustainability & Responsibility
• •Education & Sharing
• •Authenticity & Transparency
• •Inclusivity & Social Consciousness
• •Handmade Quality & Craftsmanship

Best Practices

• •Embrace Whimsy with Authenticity: Use evocative and imaginative language but ground it in the genuine passion and personal story of the artist. Avoid overly saccharine or generic descriptions.
• •Highlight the "Why" Behind the "What": Connect products and services to the core values. Explain why terrariums are therapeutic (mindfulness, connection to nature), why sustainability is important (propagating plants, upcycled materials), and why education is offered (sharing joy and skills).
• •Speak from the Artist's Voice (Freya): Maintain a personal and relatable tone, as if Freya is speaking directly to the audience. Use "I" and "my" when appropriate, especially in the "About" section, blog posts, and more personal social media updates. This builds trust and connection.
• •Educate with Encouragement: When providing tutorials, care guides, or workshop information, make it accessible, clear, and encouraging. Emphasize that terrarium making is for everyone ("perfect for plant beginners and green thumbs alike"). Avoid jargon where possible or explain it simply.
• •Consistently Weave in Core Values: Ensure that messages about sustainability, mental well-being, creativity, community, and inclusivity are subtly (or explicitly, where appropriate, like the anti-colonialism statement) integrated across all platforms and communication. For example, mention upcycled glass in a product description or the calming nature of a workshop.

Social Perception

Positive, Appreciative, Engaged, Curious, Supportive of Small Business & Local Artistry, Resonance with Values

Copy Examples

• •Instagram Post: Step into a tiny world of wonder! ✨ Each handmade terrarium is a little piece of magic, a self-sustaining ecosystem designed to bring calm and joy to your space. This 'Enchanted Knoll' even has a secret mushroom friend! Perfect for dreamers and plant lovers alike. #PlantedGlassTerrariums #HandmadeMagic #MiniatureWorlds #EdmontonMade #WhimsicalDecor
• •Facebook Ad: Unearth your creativity and find your calm. 🌿 Join a Planted Glass Terrariums workshop or grab a DIY kit to craft your own living art! Freya shares her secrets to building beautiful, thriving mini-ecosystems. Perfect for team-building, a mindful hobby, or a unique gift. Learn more & book: [Link] #TerrariumWorkshop #DIYTerrarium #EdmontonEvents #MindfulMaking #SupportSmallYEG
• •Website Product Description: Unlock a miniature secret garden, suspended in glass. This enchanting closed terrarium features lush, self-sustaining mosses and ferns, with an ornate key charm hanging delicately from the lid – a tiny reminder of hidden wonders. Handmade with love and sustainably sourced materials, it’s a perfect piece of living art for plant beginners and seasoned green thumbs. Minimal care, maximum joy. #SecretGarden #LivingArt #SustainableGifts #HandmadeTerrarium
• •TikTok Video Idea: Watch a little world come to life! 🌿✨ The slow, mindful process of terrarium making is my kind of therapy. Bringing a bit of green joy from my hands to your home. What would you put in your dream terrarium? #TerrariumTok #PlantTherapy #HandmadeWithLove #EcoArt #PlantedGlassTerrariums #SlowLiving
• •Blog Post/Newsletter Snippet: Ever wondered how we create those magical, long-lasting terrariums? It’s a blend of science, art, and a sprinkle of fairy dust! 😉 Our new tutorial breaks down the essential layers for a thriving closed terrarium, because everyone deserves a little self-sustaining green oasis. Dive in and get your hands earthy: [Link to Tutorial] #TerrariumTips #PlantEducation #GreenThumb #DIYProjects #PlantedKnowledge