Tono de Marca

Passionate, enthusiastic, friendly, approachable, trustworthy, and reassuring.

Valores de Marca

• •Passion for Cats
• •Community Building
• •Customer Satisfaction
• •Niche Specialization

Mejores Prácticas

• •Create a Brand Voice Persona: Define a character that represents your brand. Is it "The Passionate Cat Enthusiast," "The Chic Cat Mom," or "The Quirky Cat Dad"? Write all copy as if this persona is speaking. This ensures all content, from product descriptions to social media, sounds like it comes from the same source.
• •Speak the Community's Language: Use terms and express sentiments that resonate with cat owners. Incorporate words like "feline," "purr-fect," "furry friend," and "paw-some" sparingly and appropriately to build a rapport with the target audience.
• •Prioritize "Why" Over "What": Instead of just describing a product's features, focus on the emotional benefit for the cat lover. A t-shirt isn't just cotton; it's a way to show pride in their identity as a cat person. A mug isn't just ceramic; it's part of a cherished morning ritual with their pet.
• •Maintain Consistency Across All Channels: The friendly, passionate, and trustworthy tone from the website must extend to any future social media, email newsletters, and customer service interactions. Create a simple style guide that outlines the brand's tone and vocabulary for all team members.
• •Encourage and Showcase User-Generated Content (UGC): Actively ask customers to share photos with their products (and their cats). Featuring these on social media and the website will reinforce the community value, provide social proof, and generate authentic content that is perfectly aligned with the brand's passionate tone.

Percepción Social

Currently, the brand has a very low-to-nonexistent public profile due to the absence of independent reviews, a public social media presence, and online mentions. Its social perception is a blank slate, defined only by its website, with the main challenge being discoverability and differentiation from the book series with the same name.

Ejemplos de Copy

• •For the Love of Felines. Welcome to your planet—a universe of treasures designed for those who adore cats. Discover our collection.
• •Wear your passion proudly. Our ultra-soft 'Cat Nap' sweatshirt isn't just a piece of clothing; it's a statement. Perfect for cozy evenings with your furry best friend. Made by cat lovers, for cat lovers.
• •Accessorize your passion. ✨ Our 'Nine Lives' necklace is the perfect, subtle nod to your favorite feline. Who else believes every outfit is better with a touch of cat? #PlaneteDesChats #CatLovers #CatJewelry #FelineFashion
• •A Gift for You (and Your Human) from Planète des chats!
• •Headline: The Ultimate Store for Cat Lovers! Body: Tired of generic gifts? At Planète des chats, we celebrate the special bond between humans and their cats. From chic apparel to unique home decor, find something that speaks to your feline-loving soul. Shop now and get 10% off your first order!