Brand Tone

Practical and Promotional

Brand Values

• •Accessibility
• •Convenience
• •Variety

Best Practices

• •Shift from "Cheap" to "Value": Instead of solely relying on "Promo" and strikethrough prices, use language that frames the purchase as a long-term investment. Words like "durable," "lasting," "timeless," and "permanent beauty" convey value beyond a simple discount.
• •Focus on the "Why," Not Just the "What": Go beyond product specifications. Explain the emotional and lifestyle benefits. Use copy to paint a picture of a more serene, stylish, or complete home. Instead of "Artificial plant, 90cm," try "Add a touch of calming nature to your office with our 90cm Fiddle Leaf Fig."
• •Emphasize Quality and Realism: To combat the stigma of "fake" plants, proactively use descriptive words that highlight craftsmanship. Use terms like "hyper-realistic," "meticulously crafted," "natural texture," and "vibrant foliage" to build confidence in the product quality.
• •Develop a "Qui Sommes-Nous" (About Us) Story: The current lack of a brand story creates mistrust. Crafting a narrative—even a simple one about a passion for accessible design and decoration—can humanize the brand, build trust, and differentiate it from anonymous sellers.
• •Maintain Tone Everywhere: Ensure this elevated, benefit-driven tone is consistent across all touchpoints: product descriptions, category pages, email confirmations, and any future customer service interactions or social media content. Consistency is key to building a recognizable and trustworthy brand identity.

Social Perception

Due to the limited number of direct reviews and no social media presence, the brand's social perception is largely undefined and carries some risk, characterized by low trust signals, a generic identity, and a perception by proxy as a transactional entity often associated with dropshipping or private-label e-commerce stores.

Copy Examples

• •Élégance durable, sans effort. Discover our collection of stunningly realistic artificial plants. The beauty of nature in your home, with none of the maintenance.
• •So realistic, you'll have to touch to believe. Our faux Olive Tree is crafted with meticulous detail to bring a touch of the Mediterranean to your space. Enjoy timeless greenery, no green thumb required.
• •Your busy life deserves a beautiful home. Don't let a hectic schedule stop you from creating a vibrant, welcoming space. Our artificial plants offer all the style and serenity of real botanicals, guaranteed to stay perfect year-round.
• •Flowers that never fade. From romantic eternal roses to vibrant bouquets, our artificial flowers capture a perfect moment forever. The ideal gift or a permanent touch of color for your décor.
• •Transform your balcony into a green oasis. Swipe to see how our weather-resistant hanging ivy can create a private, lush escape right outside your door. Shop the look now and enjoy your urban jungle all year long. #PlanteArtificielle #DecorInspiration #EffortlessGreens