Tono de Marca

Approachable Expertise

Valores de Marca

• •Accessibility & Affordability
• •Quality & Health
• •Education & Support
• •Community & Passion
• •Transparency

Mejores Prácticas

• •Lead with Encouragement: Always start from a place of support, especially when addressing beginners. Use phrases like "You've got this," "It's easier than you think," and "We're here to help" to build confidence and remove intimidation from a technical hobby.
• •Balance Simplicity and Specifics: When describing a product, explain its benefits in simple terms (e.g., "creates a dense carpet effect") but include specific details (e.g., scientific name, light requirements, origin) to demonstrate expertise and cater to experienced scapers.
• •Use "We" and "You": Foster a sense of a direct relationship. Use "we" when talking about the brand and its passion ("We love how...") and "you" when addressing the customer directly ("Your tank will..."). This creates a conversational, one-on-one feel.
• •Ask Questions to Drive Engagement: In social media copy, always include questions to encourage comments and community interaction (e.g., "What's your favorite carpeting plant?", "What are you stocking in your nano tank?"). This reinforces the community value.
• •Educate, Don't Just Sell: Frame product promotions within an educational context. Instead of just announcing a sale on fertilizer, write a post titled "3 Reasons Your Plants Are Turning Yellow (and How to Fix It)," where the product is presented as the solution. This aligns with the core value of support and builds long-term trust.

Percepción Social

Credible & Trustworthy, Community-Focused, New & Emerging

Ejemplos de Copy

• •Your jungle floor is waiting! ✨ Introducing Bucephalandra 'Kedagang'. Don't let the name intimidate you! This little gem is a perfect splash of iridescent color for any tank, low-tech or high-tech. It's slower-growing, meaning less trimming for you and a stable environment for your shrimp. Ready to transform your scape? Tap the link in our bio to learn more. #Plantakua #AquascapingFrance #Bucephalandra #AquariumDébutant
• •Start Your Aquascape with Confidence. Feeling overwhelmed by choice? We've been there. That's why we created the "Easy Start" bundle. This hand-picked collection of five hardy, beautiful plants is designed to thrive in almost any setup, no complex CO2 system required. We've taken the guesswork out of it, so you can get straight to the fun part: creating. Your underwater world starts here.
• •Psst... Your tank called, it wants new plants (and a little discount).
• •From a Bare Tank to a Lush Paradise. You have the tank, you have the vision. Now, you need the life. At PLANTAKUA, we provide vibrant, healthy aquatic plants that bring your aquascape to life. Sourced from Europe's best growers and backed by our expert guides, we're here to help you succeed. Shop our collection and get 10% off your first order!
• •Tank transformation in 15 seconds! 🌱🐠 Planting our latest shipment. Healthy roots, amazing colors. What should we scape next? Let us know in the comments! #aquascaping #plantedaquarium #aquariumhobby #satisfying #plantakua