Brand Tone

Friendly and Approachable, Inspirational and Creative, Enthusiastic and Passionate, Community-Focused, Whimsical and Playful, Relatable

Brand Values

• •Creativity and Self-Expression
• •Joy and Inspiration
• •Quality
• •Community
• •Authenticity and Imperfection
• •Family
• •Customer Connection

Best Practices

• •Embrace Imperfection and Relatability: Don't be afraid to be human. Share behind-the-scenes moments, acknowledge the "beautiful chaos" of life, and maintain the "weird is wonderful" ethos. This makes the brand more approachable.
• •Use Enthusiastic and Positive Language: Infuse copy with words that evoke joy, creativity, and inspiration. Words like "magic," "dreamy," "bursting," "masterpiece," "bloom," and "gorgeous" can help achieve this.
• •Foster Community Through Inclusive Language: Regularly use terms like "#PlannerFam" or "our creative family." Ask questions to encourage engagement and make followers feel like they are part of a conversation and a community.
• •Highlight Originality and Artistry: Consistently mention the unique, original watercolor artwork and the design care that goes into each product. This reinforces a key brand differentiator.
• •Maintain a Conversational and Friendly Voice: Write as if you're talking to a friend who shares the same passion. Avoid overly formal or corporate language. Keep sentences relatively clear and engaging, especially on social media.

Social Perception

Customers generally perceive Planners Anonymous as a provider of beautiful, high-quality, and unique planner supplies. The distinctive watercolor artwork is a frequently praised feature. The brand is seen as fostering a vibrant and supportive community of planner enthusiasts. The monthly subscription boxes are a major draw, offering a curated collection of themed items that inspire creativity. The direct interaction from Sami (e.g., through live videos) is often appreciated and contributes to a personal connection with the brand. Some long-term customers have noted changes in product styles or kit contents (like the "Chapters" series), leading to mixed feelings but also an acknowledgment that the brand is evolving. Recognized as an Australian brand, which adds to its unique appeal for both local and international customers.

Copy Examples

• •Instagram Post (New Kit Launch): Hello #PlannerFam! ✨ Get ready to sprinkle some magic onto your pages with our brand new '[Kit Name]' collection! Bursting with whimsical watercolors and dreamy designs, it’s everything you need to turn your plans into pure joy. Who’s excited to get creative? Tell us what you’ll plan first! 👇 #PlannersAnonymous #NewCollection #CreativePlanning #PlannerLove #JournalingJoy
• •Facebook Ad (Subscription Box): Tired of the same old planning routine? 🎨 Let Planners Anonymous deliver a box of inspiration straight to your door! Each month, discover exclusive, artist-designed stationery, stickers, washi, and more – all thoughtfully curated to bring a smile to your face and beauty to your schedule. Join our creative family today and make every plan a masterpiece! [Link to subscribe] #PlannersAnonSubscription #JoyfulPlanning #CraftYourLife
• •Website Banner (Highlighting a Product Feature): Unleash Your Inner Artist! 🖌️ Our stunning sticker books, featuring original watercolor designs, are perfect for adding that personal touch to your planner, journal, or any creative project. Because life’s too short for boring pages! Shop now and let your imagination bloom. #PlannersAnonymous #WatercolorStickers #StationeryAddict #BeCreative
• •YouTube Video Description (Tutorial/Plan With Me): Come hang out with Sami for a cozy 'Plan With Me' session! Today, we’re diving into the gorgeous '[Kit Name]' kit and sharing some fun ideas to make your weekly spread pop. Grab your cuppa and your favorite planner – let’s get creative together and bring a little order to the beautiful chaos! Don’t forget to share your own creations using #PAInspired! [Link to kit] #PlannersAnon #PlanWithMe #PlannerCommunity #CraftingFun
• •Email Newsletter Snippet (Community Focus): Spotted in the Wild! 👀 We absolutely ADORE seeing how you, our incredible #PlannerFam, bring your Planners Anonymous goodies to life! This week, we’re crushing on [mention a customer's project/post if permission obtained, or a general call to share]. Keep sharing your inspiring layouts and tag us @plannersanon – you might be featured next! Let's keep spreading the planner love! 💕 #CommunityLove #CreativeInspiration #PlannersAnonymousFamily