Brand Tone

Authentic, Passionate, Community-Focused, Inclusive, Knowledgeable, Specialist, Enthusiastic, Energetic, Direct, and Unpretentious.

Brand Values

• •Preservation of Music Culture
• •Community Building
• •Authenticity
• •Inclusivity & Diversity
• •Support for Artists

Best Practices

• •Know Your Audience Intimately: Speak their language. Use terminology and references that resonate with underground music enthusiasts, but remain inclusive.
• •Be Genuinely Passionate: Let your love for the music and community shine through. Avoid overly corporate or sterile language. Authenticity is key.
• •Emphasize Community & Connection: Frame messages around shared experiences, inclusivity, and the collective enjoyment of music. Highlight events as gatherings, not just performances.
• •Stay Current & Energetic: Keep up with new releases, artists, and trends within the supported genres. Use dynamic language that conveys excitement.
• •Maintain Authenticity Across Platforms: While the style might vary slightly (e.g., TikTok vs. email newsletter), the core tone—passionate, knowledgeable, community-driven—should remain consistent. Ensure all messaging aligns with the brand's established values.

Social Perception

Respected Music Hub, Community Center, Authentic and Credible, Source of Quality & Rare Finds, Energetic Event Venue.

Copy Examples

• •Fresh cuts just landed! 🔥 Dive into the latest [Genre] bangers from [Artist/Label]. Pure vibes for your weekend. In-store & online now – don’t sleep on these!
• •This Saturday, the place to be is Planet Wax! 🔊 [DJ Name] is bringing the heat for a special [Genre] session. Free entry, good people, killer tunes. Let’s make some noise!
• •Our decks are YOURS! 🎶 Open Decks every Wednesday – come share your sound with the Planet Wax family. All styles of underground welcome. Sign up link in bio!
• •More than just records. We're a home for the underground, built by a love for the music and the community that keeps it alive. Come hang, dig, and connect. This is Planet Wax.
• •Rep the scene! 🤘 Our new [Merch Item, e.g., slipmats] are looking fresh. Quality gear for quality sound. Grab yours and show your support for the underground.