Brand Tone

Approachable and Friendly, Trustworthy and Caring, Educational and Informative, Passionate and Sincere, Positive and Empowering, Down-to-Earth and Practical

Brand Values

• •Health and Safety
• •Environmental Responsibility (Ecology)
• •Effectiveness
• •Transparency
• •Accessibility
• •Community and Family
• •Artisanal Quality
• •Innovation

Best Practices

• •Always Prioritize "Care": Whether talking about ingredients, family health, or the planet, the underlying tone should always convey a sense of care and responsibility.
• •Use Simple, Honest Language: Avoid overly technical jargon. Speak directly and transparently, like talking to a knowledgeable, trusted friend. Reflect the simplicity of the product ingredients (e.g., "maximum of five natural ingredients").
• •Tell Stories: Share the "why" behind Planette – the founders' inspiration, the journey of the brand, and the positive impact on customers' lives. This reinforces authenticity and connection.
• •Focus on Benefits, Both Personal and Planetary: Highlight not just how the products work, but also how they contribute to a healthier home, safer environment for kids and pets, and a more sustainable world.
• •Maintain a Positive and Encouraging Voice: Empower consumers by showing them that choosing eco-friendly can be simple, effective, and enjoyable, rather than a sacrifice. Frame sustainability as an accessible and rewarding lifestyle choice.

Social Perception

Positive Efficacy, Safe and Gentle, Eco-Conscious Choice, Pleasant Experience, Support for Local Business, Reliable and Trustworthy, Growing Recognition

Copy Examples

• •Headline: Clean Your Home, Protect Your World. Naturally. Body: Tired of harsh chemicals? Planette offers powerful, plant-derived cleaning solutions that are kind to your family and the planet. Discover the peace of mind that comes with a truly clean, safe home.
• •Headline: From Our Family to Yours: A Greener Clean. Body: Born from a desire to protect what matters most, Planette brings you eco-friendly cleaners made with love and simple, natural ingredients. Join our family in making everyday choices that nurture your home and our Earth.
• •Headline: Smell That? It’s the Scent of a Naturally Clean Home. Body: No artificial fragrances here! Our Marseille soap-based cleaners and essential oil blends leave your home smelling wonderfully fresh, while tackling dirt and grime effectively. Cleaning just became a sensory delight!
• •Headline: Small Changes, Big Impact. Start with Planette. Body: Making a difference for the planet doesn’t have to be complicated. With Planette, choosing eco-friendly is easy and effective. Our affordable, powerful cleaners help you care for your home and the environment, one spray at a time.
• •Headline: Join the Planette Movement: Clean Consciously. Body: We believe in the power of natural ingredients and a community dedicated to a healthier planet. From our family to your home, experience cleaning products that are as effective as they are eco-responsible. Let's make a cleaner, greener future together.