Brand Tone

Community-focused and Authentic, Empowering and Inclusive, Conscious and Caring, Approachable and Friendly, Creative and Inspired

Brand Values

• •Community
• •Sustainability and Eco-consciousness
• •Empowerment
• •Authenticity and Heritage
• •Quality and Craftsmanship
• •Self-care and Well-being
• •Affordable Luxury

Best Practices

• •Speak "With" Not "At": Use inclusive language like "Sis," "we," "our community." Foster a sense of belonging and conversation, rather than a purely transactional tone.
• •Lead with Values: Weave in your commitments (eco-friendly, natural, community, empowerment) naturally into product descriptions, social posts, and stories. Don't just state them; show them through your narrative.
• •Stay Authentic and Relatable: Share the "why" behind your brand – the sisterhood, the heritage, the community inspiration. Avoid overly corporate or jargon-filled language. Keep it real and heartfelt.
• •Emphasize Sensory Experience and Well-being: When describing candles, go beyond just scents. Talk about the mood, the feeling, the calm, or the inspiration they evoke, connecting to self-care.
• •Maintain Consistency Across All Channels: Whether it's a quick TikTok caption, an Instagram story, a product page, or an email, the core voice – friendly, empowering, conscious, and community-oriented – should be recognizable. Create a simple brand voice guide for anyone creating content.

Social Perception

Based on media mentions, Planet Sis is perceived as a beloved local business in Astoria with a strong community focus. They are seen as a brand committed to natural, high-quality, and ethically produced products. The collaboration with AOC likely brought them wider positive recognition. Customers likely appreciate the brand's authenticity, the story of the three sisters, and their commitment to empowerment and eco-friendly practices.

Copy Examples

• •Instagram Post (Image: Cozy room with a lit Planet Sis candle): Unwind and reconnect, Sis. ✨ Our hand-poured [Candle Scent Name] candle, made with all-natural coconut-apricot wax, is more than just a fragrance – it's a moment for you. Crafted with love in Astoria, for a cleaner burn and a calmer mind. #PlanetSis #SelfCareSunday #AstoriaMade #NaturalCandles #EmpoweredLiving
• •Website Product Description (for a new seasonal candle): Introducing 'Harvest Moon' – our latest scent inspired by crisp autumn evenings and shared stories. We hand-pour each candle in small batches right here in Queens, blending [key scent notes] with our signature coconut-apricot wax. Vegan, cruelty-free, and designed to bring warmth and eco-conscious luxury to your home. Because everyone deserves a little magic. #PlanetSis #NewCollection #FallVibes #SustainableLuxury #QueensNY
• •Email Newsletter Snippet (Subject: More Than Just Candles - It's Community): Hey Sis, At Planet Sis, every candle we pour is infused with the spirit of our vibrant Astoria community and our commitment to a better planet. This month, we're celebrating [mention a local partnership or event]. Discover how your support helps us empower women and give back. Plus, explore our newest earth-loving scents! Link in bio to shop and learn more. #PlanetSisCommunity #WomenSupportingWomen #EcoFriendlyHome #ShopLocalAstoria
• •TikTok Video Script (Short, engaging visuals of candle making & happy customers at a pop-up): (Upbeat, positive music) Voiceover: From our sister-run workshop in Astoria to your cozy corners! ✨ We're Planet Sis – handcrafting natural, eco-luxe candles that smell amazing AND do good. Find us at [Next Pop-Up Event] or shop our TikTok store! #PlanetSis #CandleMaking #SmallBusiness #Astoria #SupportSmall #TikTokShop
• •"About Us" Page Excerpt (Refreshed): Founded by three sisters from Queens, Planet Sis is built on love – love for our community, love for the planet, and love for empowering every 'Sis' to shine. We believe in affordable luxury that's kind to the earth, hand-pouring our natural coconut-apricot wax candles with care and intention. Join our sisterhood. #PlanetSisStory #SisterOwned #Empowerment #EcoConscious