Brand Tone

Professional, Eco-Conscious, Value-Driven, and Approachable (in customer service).

Brand Values

• •Sustainability
• •Quality & Reliability
• •Affordability
• •Customer Trust & Service

Best Practices

• •Always blend the "Three V's": Value (price/deals), Verification (quality/warranty), and Virtue (sustainability/eco-friendly) in every piece of copy where appropriate.
• •Adapt the tone to the platform: Use a professional, expert tone for B2B and LinkedIn; an approachable, lifestyle-focused, and eco-conscious tone for consumer platforms like Instagram and Facebook.
• •Use "Certified" and "Warranty" generously: Feature these words prominently on product pages, in ads, and on the website to build and reassure customer trust.
• •Translate "Eco-Friendly" into tangible benefits: Use specific statistics or relatable outcomes to show the positive impact of choosing refurbished products.
• •Create a "Voice Chart" for customer service: Develop a guide for responding to inquiries in a helpful, professional, and brand-aligned manner, reflecting the friendly and eco-conscious identity.

Social Perception

The public perception of Planet Refurbished is largely positive, with customers frequently praising good prices, the "like new" condition of products, and quality service. The brand holds positive ratings on platforms like eBay and Marktplaats, despite minor critiques on accessories or updates and potential confusion with similarly named unrelated entities. Direct reviews for Planet Refurbished of Almere are consistently favorable.

Copy Examples

• •Powerful tech shouldn't cost the Earth. Upgrade your phone with a certified refurbished iPhone from Planet Refurbished. You get a device that works like new, a 12-month warranty, and the satisfaction of making a sustainable choice. Let's refurbish our planet, one device at a time. #SustainableTech #Refurbished
• •Stretching your IT budget doesn't mean compromising on performance. Our enterprise-grade refurbished servers, switches, and routers offer the power you need at a fraction of the cost. Plus, our IT BuyBack Program helps you manage the entire IT lifecycle securely and sustainably. Reduce e-waste and maximize value with Planet Refurbished. #ITAD #CircularEconomy #RefurbishedIT
• •Certified Refurbished. Planet Approved. Get top-tier IT hardware with a 12-month warranty and make a choice that's better for your wallet and the world.
• •Did you know that recycling one million laptops saves the energy equivalent to the electricity used by 3,500 homes in a year? Choosing refurbished is a powerful move. #eWaste #TechForGood #PlanetRefurbished
• •Sustainable Savings: 20% Off All Certified Refurbished Laptops!