Brand Tone

conscious, responsible, and encouraging

Brand Values

• •Sustainability
• •Fairness
• •Transparency
• •Quality & Durability
• •Community/Collaboration
• •Impact

Best Practices

• •Emphasize Benefits, Not Just Features: Instead of just saying "made from recycled plastic," explain "Our apparel, crafted from recycled ocean plastic, helps protect marine life while offering you breathable comfort."
• •Use Inclusive and Empowering Language: Phrases like "Join us in making a difference," "Together, we can," or "Empowering your sustainable journey" foster a sense of community and shared purpose.
• •Maintain Transparency: Be open about your sustainability criteria and the journey towards greater eco-friendliness. If a product isn't 100% perfect yet, explain the steps being taken. This builds trust.
• •Be Authentic and Passionate: Let the genuine commitment to sustainability shine through in all communications. Avoid "greenwashing" by backing up claims with clear information and certifications where possible.
• •Educate and Inspire: Share informative content about sustainable practices, the impact of consumer choices, and stories of the brands you partner with. This positions Planetics as a knowledgeable leader in the sustainable sports space.

Social Perception

Customers and the public generally perceive Planetics as a trustworthy and dedicated provider of sustainable sporting goods. They are seen as a platform that makes it easier for consumers to make ethical purchasing decisions in the sports sector. The brand is recognized for its commitment to transparency and strict sustainability criteria. Their focus on both ecological and social aspects resonates well with environmentally conscious consumers. The acquisition by Khulula, a company with a similar sustainable focus, likely reinforces this perception.

Copy Examples

• •Gear up for your next adventure with sportswear that loves the planet as much as you do. #SustainableSport #Planetics
• •Perform at your best, ethically. Discover our range of high-quality, fair-trade sports equipment. #FairPlay #EcoFriendlyFitness
• •Join the movement. Choose Planetics for sustainable sports gear that makes a difference – to your game and the world. #PlanetFirst #ActiveLifestyle
• •Don't compromise on your values or your performance. At Planetics, sustainability and high-performance go hand-in-hand. Shop consciously. #RideGreen #SustainablePerformance
• •From biodegradable yoga tops to recycled running shoes, find everything you need for a truly sustainable workout. Feel good, do good. #ConsciousAthlete #Planetics