Brand Tone

Fun, Youthful, Enthusiastic, Friendly, Humorous, Trendy, Exciting, and Urgent

Brand Values

• •Variety and Novelty
• •Fun and Indulgence
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Always use an upbeat, positive, and energetic tone. Avoid overly formal or corporate language. The goal is to spread joy, not just sell products.
• •Encourage customers to share their unboxings and hauls on social media. Featuring their content reinforces the community feel and shows authentic appreciation for the brand.
• •Ensure all imagery and video content is as vibrant, colorful, and exciting as the candy itself. The visual identity should scream "fun."
• •Actively respond to comments and messages on social media. Use emojis, GIFs, and a friendly, conversational style to make customers feel heard and valued.
• •Whether it's a social post or a product description, keep the language clear, exciting, and to the point. The audience is there for a fun, easy experience, and the copy should reflect that.

Social Perception

Very positive; perceived as a reliable, efficient "treasure trove" for unique international and nostalgic sweets, fostering local pride and delight among customers.

Copy Examples

• •🤯 MYSTERY BOX UNBOXING! 🤯 You guys sold us out AGAIN! We just restocked our viral Mystery Boxes. What treats will you get?! Link in bio to snag yours before they're gone... for real this time! #PlanetCandy #MysteryBox #CandyUnboxing #TikTokMadeMeBuyIt #AmericanCandy
• •Your snack game is about to get a serious upgrade. 🔥 Say hello to the NEW Takis Blue Heat! Yep, they're as intense as they look. Tag a friend who needs to try these ASAP. 👇 Now available at Planet Candy! 🌐
• •Taste the USA! 🇺🇸 From Hershey's to Sour Patch Kids, all your favourite American snacks and sodas are right here. Stop dreaming, start snacking.
• •Psst... A Sweet Deal Just For You! 🤫 Hey [Customer Name]! Feeling snacky? We thought so. As a treat, here's 15% off your next order. Go on, you deserve it. Use code: SWEET15 at checkout. Happy snacking! - The Planet Candy Crew
• •Remember these? Hit rewind on your tastebuds with the Ultimate Retro Sweets Hamper! We've packed this box with all the fizzy, chewy, and sweet classics that fueled your childhood. Perfect for sharing stories (and snacks) or for keeping the nostalgia all to yourself. We won't judge!