Brand Tone

Helpful and Informative, Friendly and Engaging, Confident and Reassuring, Enthusiastic and Fun

Brand Values

• •Sustainability and Eco-Friendliness
• •Health and Wellness
• •Durability and Quality
• •Practicality and Convenience
• •Family-Oriented
• •Inspiring Healthy Habits

Best Practices

• •Emphasize Durability and Longevity: Always highlight the high-quality stainless steel construction and the idea of a long-term investment to justify the price point.
• •Lead with Sustainability: Make the eco-friendly aspect (reducing waste, eliminating plastic) a prominent part of the messaging in most communications.
• •Focus on Health and Ease: Connect the product to healthy eating, portion control, and the convenience of packing varied, fresh meals without harmful chemicals.
• •Maintain a Positive and Encouraging Voice: Even when discussing serious topics like environmental impact, keep the tone optimistic and empowering, showing how small changes (like choosing PlanetBox) can make a difference.
• •Engage with a Friendly, Community-Oriented Approach: Especially on social media, foster a sense of community by sharing user experiences, tips, and celebrating the 'fun' aspect of using PlanetBox. When addressing parents, be relatable and understanding of their challenges.

Social Perception

Positive but Pricey, Effective and Convenient, Great for Kids, Eco-Conscious Choice, Good Customer Service, Heavy, Leak-Proof (with caveats)

Copy Examples

• •Tired of flimsy plastic and endless waste? Invest in a PlanetBox. Built to last, designed for healthy meals, and loved by kids and the planet. Pack smarter, not harder. #PlanetBox #SustainableLunch #HealthyKids
• •Make lunchtime their favorite time! 🎉 With fun magnets and perfectly portioned compartments, PlanetBox makes healthy eating an adventure. Easy to pack, easy to clean, and built for years of happy meals. #KidsLunchBox #PickyEaterApproved #PlanetBoxFun
• •Say goodbye to single-use plastics and hello to a lifetime of fresh, organized lunches. PlanetBox: Durability meets delicious. Reduce your footprint, one tasty meal at a time. #EcoFriendlyLiving #ZeroWasteLunch #PlanetBoxRover
• •Fuel your day the PlanetBox way! Our stainless steel bento boxes are not just for kids. Perfect portions, no messy containers, and a step towards a greener planet. Simple, stylish, sustainable. #AdultLunchBox #MealPrepGoals #EatClean
• •Join the PlanetBox family and discover the joy of waste-free, wholesome lunches! We're more than just a lunchbox; we're a commitment to a healthier you and a healthier planet. See why parents and kids rave about us! #PlanetBoxLove #HealthyHabits #LunchboxRevolution