Brand Tone

fun, friendly, and slightly cheeky

Brand Values

• •Fun and Celebration
• •Convenience
• •Inclusivity and Variety
• •Customer Service
• •Female Empowerment

Best Practices

• •Embrace the Fun: Always keep the language upbeat, energetic, and celebratory. Use emojis and exclamation points where appropriate to convey enthusiasm.
• •Be the Helpful Bridesmaid: Position the brand as a supportive friend who understands the stress of party planning and is there to make it easier. Use empathetic and reassuring language.
• •Maintain a Cheeky Wink: Don't be afraid to be a little playful and risqué, especially when promoting the "naughty" items. A winky face emoji or a clever double entendre can go a long way.
• •Stay Visual and Aspirational: Use vibrant, high-quality images and videos that showcase the products in the context of a fun and stylish party. This helps customers envision their own perfect event.
• •Keep it Canadian: Subtly remind the audience of the brand's Canadian roots, as this can be a point of connection and trust for the local market.

Social Perception

Planet Bachelorette is perceived as a reliable and fun resource for bachelorette party supplies, offering a wide selection from classy to risqué items. Customers appreciate it as a convenient, one-stop online shop for planning unforgettable parties tailored to the bride's personality.

Copy Examples

• •Tired of the same old bachelorette games? 😴 Spice up the night with our new [Game Name]! It's the perfect mix of naughty and nice to get everyone laughing. 😉 #BacheloretteGames #PartyStarter #PlanetBachelorette
• •The Maid of Honor duties are piling up, but the party supplies don't have to be a chore! 🛍️ From classy decor to hilarious games, we're your one-stop shop for an unforgettable bachelorette bash. Plan the perfect party from your couch! #BachelorettePlanning #MaidOfHonor #BridalShower
• •Sashes, and games, and glitter, oh my! ✨ Get everything you need for the bride's last fling before the ring. Shop our summer collection and make it a party to remember! #BacheloretteParty #LastFling #BrideTribe
• •Dreaming of a rose gold bachelorette party? 🥂 We've got you covered! From balloons to banners, create a stunning and Insta-worthy celebration for the bride-to-be. #RoseGoldParty #BacheloretteTheme #PartyInspo
• •Your secret's safe with us. 😉 Shop our 'naughty' section for the bachelorette party supplies you can't find anywhere else. Let's make this a night she'll never forget (or maybe she will 😉). #NaughtyOrNice #BacheloretteFun #PlanetBachelorette