Brand Tone

friendly, educational, and passionate

Brand Values

• •Sustainability and Environmental Respect
• •Health and Wellness
• •Transparency and Authenticity
• •Quality and Certification
• •Community and Local Support

Best Practices

• •Lead with Purpose, Follow with Product: Always connect your products back to the core values. Start by explaining the "why" (e.g., "to reduce plastic waste") before introducing the "what" (e.g., "our new shampoo bars").
• •Educate, Don't Preach: Share knowledge and tips in a helpful, encouraging way. Use an inspirational tone that invites people to join the movement, rather than a judgmental one that shames them for their current habits.
• •Use Storytelling: Share the stories of your farmers, the journey of your products, and the impact customers make with their purchases. This builds an emotional connection and reinforces transparency.
• •Maintain a Positive and Hopeful Voice: While addressing serious environmental issues, focus on the positive solutions and the collective power of small actions. Frame sustainable living as an empowering and achievable goal.
• •Cultivate Community with Language: Use inclusive pronouns like "we," "our," and "together." Address the customer directly with "you" and "your." Ask questions in social media captions to encourage interaction and make your audience feel like part of the Planeta Eco community.

Social Perception

trustworthy, mission-driven, and a reliable source for high-quality, certified organic products, perceived as offering high value.

Copy Examples

• •More than Organic Food. A Commitment to Your Health and the Planet. Shop certified organic groceries, delivered from our fields to your table.
• •Meet your new morning ritual! ✨ Our new line of organic, fair-trade coffee is finally here. Grown with love by farmers who respect the earth, each cup is a sip of sustainability. Ready to make your coffee break a little kinder? Link in bio to explore the collection.
• •Keep your family healthy and your home free of harsh chemicals. From organic snacks for the kids to non-toxic cleaning supplies, Planeta Eco makes sustainable living simple. Make the switch today and get 10% off your first order. #GoOrganic #HealthyHome
• •🌿 This Week: Recipes for a Greener Kitchen & Our Freshest Harvest
• •Say goodbye to single-use plastic. Our handcrafted beeswax wraps are the beautiful, washable, and compostable alternative for keeping your food fresh. Made with organic cotton and sustainably sourced beeswax, they re a small change that makes a world of difference. Join the zero-waste movement, one wrap at a time.