Brand Tone

Friendly and Approachable, Passionate and Creative, Authentic and Handcrafted, Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Uniqueness and Personalization
• •Sustainability and Environmental Responsibility
• •Customer Satisfaction
• •Innovation

Best Practices

• •Emphasize the "Human Touch": Consistently remind customers that Plak That is a small team of real people who are passionate about their craft. Use "we" and a conversational style.
• •Highlight Uniqueness and Craftsmanship: Use descriptive words that convey the handcrafted nature, the quality of materials (especially wood), and the individuality of each piece.
• •Maintain a Friendly and Approachable Voice: Avoid overly corporate or technical jargon. Keep the language warm, inviting, and easy to understand. Share the brand story and introduce the team in relatable ways.
• •Showcase Sustainability: Integrate the commitment to 1% For The Planet and sustainable practices naturally into product descriptions and brand messaging. This is a key value that resonates with conscious consumers.
• •Focus on the Emotional Connection: Frame products not just as decorative items, but as ways to preserve memories, celebrate moments, and create meaningful gifts. Speak to the sentimental value of a custom print.

Social Perception

Positive for Unique, Personalized Gifts; Appreciation for Craftsmanship; Seen as a Small, Approachable Business; Valued for Sustainability Efforts; Generally Reliable

Copy Examples

• •Headline: Your Memories, Beautifully Crafted on Wood. Body: Don't let your favorite photos hide on your phone. We're a small team of artisans (and a few helpful dogs!) ready to turn your cherished moments into unique, handcrafted wood prints that tell your story. Built to last, just like your memories.
• •Headline: More Than Just a Print. It's a Plak That. Body: From family portraits to breathtaking landscapes, we carefully print your images directly onto sustainably sourced wood, creating a piece as unique as you are. Got a creative idea? We love those! Let's make something amazing together.
• •Headline: The Perfect Gift? It's Personal. It's Plak That. Body: Searching for a gift that truly stands out? A custom wood print from Plak That is a heartfelt way to show you care. Hand-built with passion in our Ocean City workshop, it’s a gift that keeps on giving.
• •Headline: Sustainable Style for Your Walls. Body: Love your photos? Love the planet? So do we! As proud members of 1% For The Planet, every custom print you order helps support environmental causes. Beautiful art, responsibly made.
• •Headline: From Our Workshop to Your Home. Body: We're not a big faceless company. We're Wyatt, Reeves, Justin, and the pups, and we pour our hearts into every plak, sign, and award we create. Experience the difference of handcrafted quality.