Brand Tone

Appreciative, Passionate, Authentic, Down-to-Earth, Quality-Conscious, Professional, Customer-Focused, Friendly, Inspirational, Calming

Brand Values

• •Love for Danish Nature & Heritage
• •Quality Craftsmanship
• •Authenticity & Originality
• •Customer Satisfaction
• •Accessibility & Personalization (to a degree)
• •Sustainability (mentioned)

Best Practices

• •Always Emphasize Danish Origin & Nature: Continuously weave in the love for Denmark, its specific locations (cities, nature spots), and the unique perspectives (drone, underwater, analog) in product descriptions, social media, and ads.
• •Maintain a Passionate yet Approachable Voice: Share the founders' story and mission genuinely. Use language that is enthusiastic about the art and the locations, but also clear, straightforward, and friendly, avoiding overly technical jargon.
• •Highlight Quality and Craftsmanship Subtly: Mention the FSC-certified paper, Danish production, and the care taken in creating each piece without being boastful. Let the product quality speak for itself, supported by these details.
• •Prioritize Customer Connection: Frame copy around the customer's experience and how the posters can enhance their homes and evoke memories. Encourage interaction by asking questions related to their favorite Danish places, as seen on their "About Us" page and social media.
• •Ensure Visual and Textual Harmony: The clean, Scandinavian aesthetic of the photography and website should be matched by clear, concise, and aesthetically pleasing text. The copy should complement the visuals, enhancing the overall feeling of calm, beauty, and quality.

Social Perception

Highly Trusted, High-Quality Products, Excellent Customer Service, Appreciation for Danish Scenery, Aesthetically Pleasing

Copy Examples

• •Headline: Bring Your Favourite Corner of Denmark Home. Body: From the wild Vesterhavet coast to the charming streets of Aarhus, rediscover the places you love. Our drone and nature posters capture Denmark's unique beauty, ready to add a personal touch to your walls. Crafted with care, printed on quality paper. Find your special spot today.
• •Headline: More Than Just a Poster. It's a Feeling. Body: Remember that sunset over Skagen? The calm of an early morning by the forest lake? Plakatsnedkeren helps you keep those moments alive. We're three friends passionate about capturing Denmark's soul through our lenses. High-quality Danish design for your home.
• •Headline: The Art of Danish Nature. The Craft of Plakatsnedkeren. Body: We believe in quality you can see and feel. That's why our posters are printed on FSC-certified paper and framed with Danish craftsmanship. Explore stunning aerial views, captivating underwater scenes, and timeless analog shots – all celebrating our beautiful Denmark.
• •Headline: Create Your Sanctuary with Danish Nature. Body: Let the tranquility of Denmark's landscapes transform your space. Our nature posters are designed to bring peace and beauty into your everyday life. Excellent service and quality you can trust – just ask our happy customers! Which Danish vista will you choose?
• •Headline: Your Walls Tell Your Story. Let Us Help You Write It. Body: Is there a place in Denmark that holds your heart? With over 1200 motifs, from iconic cityscapes to hidden natural gems, find the Plakatsnedkeren poster that speaks to you. Beautifully captured, sustainably considered, and delivered with care.