Brand Tone

Friendly, Down-to-Earth, and Value-Driven, characterized by being approachable, helpful, customer-centric, inspirational, sentimental, direct, and promotional.

Brand Values

• •Affordability & Fairness
• •Danish Quality & Craftsmanship
• •Personalization & Uniqueness
• •Sustainability
• •Exceptional Customer Service

Best Practices

• •Lead with Value, Not Just Price: While affordability is a key value, always connect it back to the benefit. Instead of just "Cheap Posters," use phrases like "Personal art that doesn't break the bank" or "Fair prices for Danish quality." This frames the value proposition more effectively.
• •Tell the "Why" Behind the "What": Weave the brand story into the copy. Mentioning "Danish production," "sustainable packaging," or the "two founders from Jutland" reinforces the brand's identity and builds trust beyond the product itself.
• •Embrace User-Generated Content: Actively encourage customers to share photos and stories. Featuring these in marketing (with permission) is the most authentic way to showcase the sentimental value of the products and build a community around the brand. The copy should reflect this by being conversational and appreciative.
• •Keep it Simple and Heartfelt: The tone should remain clear, simple, and relatable. Avoid jargon or overly artistic language. Focus on the emotion—the joy of a gift, the pride in one's hometown, the love for a pet. The copy should feel like it's coming from a friendly and trustworthy person, not a faceless company.
• •Maintain a Consistent Call to Action (CTA): Whether the goal is to "Design your poster," "Create your memory," or "Find the perfect gift," the CTA should be clear, action-oriented, and aligned with the creative and personal nature of the products. This guides the customer on their next step in a simple and inviting way.

Social Perception

Overwhelmingly positive, indicating high trust and reliability, quality and speed, excellent service, and being a great gift idea.

Copy Examples

• •Headline: The Stars, Just as They Were. Body: A birthday? An anniversary? Your first kiss? Some moments deserve to be remembered forever. Create a beautiful map of the stars from your special night. Danish design, printed with love, and a price that makes sense. ✨ Design your unique memory today.
• •Image: A beautiful customer photo of their dog next to a Plakana pet portrait. Caption: Your best friend deserves a place on the wall! ❤️ We love seeing your furry family members immortalized in our custom portraits. Just upload a photo, and our designers will handle the magic. A perfect, personal touch for your home (and a great way to make your pet feel like the superstar they are!).
• •Text: Decorate with Heart. Save with Sense. Get 20% off all posters this week. Because beautiful, personal walls shouldn't cost a fortune. Danish quality, delivered to your door.
• •Subject: A little something for a friend (and for you!) Body: Hi [Customer Name], know someone who’d love a personal poster? Share the joy of Plakana! Forward this email to a friend and they'll get 15% off their first order. As a thank you, we'll send you a 15% discount for your next purchase too. It's our way of saying thanks for being part of our story.
• •(Video shows a quick succession of different poster designs - city map, birth poster, zodiac sign) Text Overlay 1: Tired of empty walls? Text Overlay 2: Make it personal. Text Overlay 3: Your city. Your baby's birth. Your pet. Text Overlay 4: Plakana.dk - Unique posters from 179 kr. Caption: Your walls are telling a story. Let's make it a good one. #Plakana #Poster #HomeDecor #PersonalGift #DanishDesign