Brand Tone

Nurturing & Caring, Reassuring & Trustworthy, Joyful & Positive, Supportive & Helpful, Modern & Gentle

Brand Values

• •Closeness & Bonding
• •Comfort & Well-being
• •Safety & Quality
• •Parental Empowerment & Joy
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Document key tone words (e.g., "Nurturing," "Reassuring," "Joyful," "Gentle," "Supportive") and provide examples of "do's and don'ts" for communication. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" over "We": Focus copy on the parent and baby's experience, benefits, and feelings rather than solely on the company's features. For example, instead of "We made our carriers ergonomic," try "You'll love the ergonomic support that keeps you and your baby comfortable for hours."
• •Incorporate Sensory and Emotional Language: Use words that evoke feelings of comfort, security, happiness, and ease (e.g., "snug," "gentle," "cherish," "blissful," "effortless"). This connects with the "Plaisir" (pleasure) aspect of the brand.
• •Maintain Clarity and Simplicity: While the tone is nurturing, the information regarding safety, use, and benefits should be clear, concise, and easy for busy parents to understand. Avoid overly technical jargon unless clearly explained.
• •Be Consistent Across All Channels: Ensure the nurturing, reassuring, and joyful tone is present on the website, in product descriptions, customer service interactions, and any future social media or marketing materials. Regular audits of content can help maintain this consistency.

Social Perception

The general perception of baby carriers and babywearing is positive, with parents valuing convenience, bonding, and the ability to keep their baby close while managing daily tasks. The brand name "Plaisir BB" itself aims to evoke positive feelings of pleasure and care associated with babies.

Copy Examples

• •Headline (Product Page): "Experience the Joy of Closeness. Safe, Snug, and Simply Blissful Babywearing with Plaisir BB."
• •Social Media Post: "Little moments, big love. Our ergonomic carriers are designed to keep your 'plaisir' (pleasure) close, making every cuddle comfortable and every outing a breeze. Discover the gentle support your baby deserves. #PlaisirBB #BabywearingLove #HappyParenting"
• •Email Subject Line (for new parents): "Embrace Parenthood with Comfort & Joy – Welcome to Plaisir BB!"
• •Product Benefit Bullet Point: "Thoughtfully Crafted for Your Peace of Mind: From secure buckles to breathable, baby-soft fabrics, every Plaisir BB carrier is a promise of safety and shared smiles."
• •"About Us" Snippet: "At Plaisir BB, we believe in the simple 'plaisir' of connection. Our mission is to support you on your parenting journey with beautifully designed, ergonomic baby carriers that nurture the precious bond with your little one, every step of the way."