Brand Tone

Artisanal & Appreciative, Calm & Thoughtful, Simple & Functional

Brand Values

• •Craftsmanship & Heritage
• •Simplicity & Functionality
• •Authenticity & Transparency
• •Sustainability & Fair Trade
• •Mindfulness & Joy in Creation
• •Intersection of Old & New

Best Practices

• •Emphasize the artisanal nature and the story behind each piece.
• •Use calm, thoughtful, and unhurried language.
• •Highlight the simplicity and functionality of the designs.
• •Share the brand's commitment to fair trade and sustainability.
• •Incorporate words that evoke the tactile experience of handloom, such as 'reassuring,' 'soft,' and 'gentle.'

Social Perception

A brand that values craftsmanship, sustainability, and ethical practices, offering timeless and comfortable pieces.

Copy Examples

• •Our handloom pieces are crafted with care, honoring the weavers' dedication and skill.
• •Discover the reassuring touch of handloom cloth, designed for relaxed, everyday living.
• •Simple, functional clothing and lifestyle pieces, made to be lived in and loved.
• •We partner with artisans committed to fair trade, safeguarding traditional weaving techniques.
• •Experience the interplay of color, pattern, and texture in our thoughtfully designed collection.