Brand Tone

Passionate, Community-Oriented, Advocacy-Driven, Pragmatic, Informative, Playful

Brand Values

• •Sustainability
• •Community Building
• •Accessibility
• •Quality
• •Joy
• •Urban Improvement
• •Social Enterprise

Best Practices

• •Use inclusive language that welcomes all ages and abilities.
• •Highlight the practicality and simplicity of cycling for everyday life.
• •Show genuine enthusiasm for Dutch bikes and cycling culture.
• •Emphasize the positive impact of cycling on the community and the environment.
• •Maintain a friendly and approachable tone in all communications.

Social Perception

Innovative, Community-Focused, Positive Impact, Authentic, Passionate, Providers of Quality Practical Bikes, Advocates for Change

Copy Examples

• •"Experience the joy of everyday cycling with our durable and comfortable Dutch bikes!"
• •"Join our community and help us build a more bike-friendly city, one ride at a time."
• •"Our 'omafiets' bikes are built to last generations, providing a sustainable and enjoyable way to get around."
• •"Discover the simple pleasure of cycling in regular clothes – no spandex required!"
• •"We're not just selling bikes; we're promoting a culture of sustainable transportation and community engagement."