Brand Tone

warm, comforting, and elegant

Brand Values

• •Comfort and Well-being
• •Elegance and Style
• •Quality and Durability
• •Ethical Commitment
• •Community

Best Practices

• •Use a Sensory and Evocative Vocabulary: Consistently employ words that appeal to the senses and emotions, such as "enveloping warmth," "incomparable softness," and "haven of peace."
• •Tell a Story: Frame your products within a narrative of comfort, well-being, and creating a cozy home. This helps customers visualize the experience of using your products.
• •Maintain Visual Cohesion: Ensure that all visual elements, from the website to social media posts, reflect the brand's warm and elegant aesthetic.
• •Stay True to Your Values: All communication should reflect the brand's core principles of quality, ethics, and elegance. This builds trust and a strong brand identity.
• •Engage with Your Community: Foster a sense of belonging by interacting with your audience in a warm and welcoming manner, reinforcing the "family" aspect of your brand.

Social Perception

The public perceives Plaid - Douceur as a specialized provider of high-quality, comfortable, and stylish blankets. The French name adds a layer of sophistication and perceived quality. The brand is seen as trustworthy and dedicated to customer satisfaction, offering a 30-day return policy and free shipping on orders over a certain amount. The brand's focus on creating a "sanctuary of relaxation and comfort" resonates with consumers looking to enhance their home environment.

Copy Examples

• •Wrap yourself in an embrace of softness. Our signature plaid is more than a blanket; it ’s an invitation to tranquility and well-being. Discover the art of living with 'douceur'.
• •Experience the exceptional comfort of our sherpa plaid. Designed to offer enveloping warmth, its rich texture and elegant finish will transform your space into a true haven of peace. Perfect for cozy evenings and moments of pure relaxation.
• •This week, give yourself the gift of softness. Our new collection has just arrived, bringing with it the promise of warm and comforting moments. Explore our latest creations and let yourself be seduced by the timeless elegance of Plaid - Douceur.
• •Plaid - Douceur: Where comfort meets elegance. Discover our collection of high-end plaids and transform your home into a cocoon of well-being.
• •Looking for the perfect companion for your moments of relaxation? Our plaids are designed for you. Enjoy free shipping on orders over 75 € and bring a touch of softness to your daily life.