Brand Tone

Inspiring and Encouraging, Informative and Educational, Conscious and Responsible, Friendly and Approachable, Confident and Innovative

Brand Values

• •Foot Health
• •Accessibility and Inclusivity
• •Sustainability
• •Innovation
• •Joy of Play
• •Made in India
• •Community and Social Responsibility

Best Practices

• •Always Circle Back to Core Values: Ensure every piece of copy, whether a social media post or product description, subtly reflects one or more of Plaeto’s core values like foot health, sustainability, joy of play, or innovation.
• •Speak the Language of Your Audience (and Rahul Dravid): Maintain an encouraging, slightly educational, yet approachable tone. Think about how Rahul Dravid communicates – calm, confident, knowledgeable, and trustworthy. Let this influence the brand voice.
• •Highlight the "Why" Behind the "What": Don’t just list features; explain their benefits in the context of the user's life and Plaeto’s mission. For example, "Tilt Lacing *for natural foot flexibility during play*," or "Lower carbon footprint *because we care for the planet your kids will inherit*."
• •Be Specific and Transparent, Especially with Sustainability: When discussing sustainability or foot health, use clear, understandable language and back up claims with specifics (e.g., "50% lower carbon footprint," "shoes designed for broader Indian feet"). Transparency builds trust.
• •Maintain a Consistent Visual and Textual Voice Across Platforms: Ensure that the imagery, color palette, and language style are harmonious across the website, social media, and marketing materials, reinforcing the brand’s identity at every touchpoint.

Social Perception

Positive for Comfort and Quality, Innovative and Thoughtful Design, Eco-Conscious Brand, Trustworthy and Endorsed, Good for Kids, Emerging Indian Brand

Copy Examples

• •Headline: Step into Joy. Step into Plaeto. Body: Designed in India for every Indian foot. Our shoes blend cutting-edge science with the pure joy of movement. Experience all-day comfort and a 50% lower carbon footprint. Play on, consciously. #PlaetoPlay #SustainableSteps
• •Headline: Growing Feet Deserve the Best. That’s Plaeto Science. Body: Little adventurers need shoes that keep up! Our Tilt Lacing and Wide Toe Box give young feet the space and support to grow strong and play freely. Because healthy feet make happy kids. #PlaetoKids #FootHealthFirst
• •Headline: From School Days to Weekend Plays: One Shoe Does It All. Body: Plaeto’s multiplay shoes are engineered for every adventure on your child’s (or your!) agenda. Durable, comfortable, and ready for anything – just like you. #PlaetoMultiplay #MadeForIndia
• •Headline: Wear the Change: Lighter Steps, Lighter Planet. Body: We believe in shoes that feel good and do good. With a 50% lower carbon footprint and materials kind to the Earth, choosing Plaeto means choosing a healthier planet for tomorrow’s generation. #PlaetoSustainability #EcoComfort
• •Headline: Inspired by India, Engineered for You. Feat. Rahul Dravid. Body: "Finding the right shoes was a struggle. Plaeto is changing that for India." - Rahul Dravid. Discover the difference that thoughtful design and a passion for play can make. #PlaetoXDravid #TheFutureOfFootwear