Brand Tone

confident, exclusive, culturally assertive, cool, modern, direct

Brand Values

• •Cultural Identity
• •Exclusivity and Quality
• •Community Connection
• •Modern Minimalism

Best Practices

• •Maintain the Mix of French and English: Continue using the French brand name and select French phrases in marketing to reinforce identity, while keeping product details and transactional information clear and accessible in English for a broader audience.
• •Embrace "Less is More" in Web Copy: Keep website text minimal, confident, and direct. Use high-quality visuals to do most of the storytelling, letting the products speak for themselves. The phrase "Add some descriptive text to your all collections page" found on the site should be replaced with concise, brand-aligned copy.
• •Center a Key Visual Motif: Continue to consistently use the stylized "P" logo as a core branding element across all products and marketing. This creates a strong, recognizable symbol of the brand.
• •Leverage Community and Culture: Continue to feature collaborations with local artists, musicians, and influencers. This authentically embeds the brand in the culture it represents and is more powerful than generic advertising.
• •Use Language of Exclusivity: Employ terms like "Limited," "Exclusive," "New Release," and "Back by popular demand" in communications to create urgency and reinforce the premium value of the products.

Social Perception

niche, trendy streetwear label deeply connected to the Montreal urban music and fashion scene, authentic, aspirational within its target demographic

Copy Examples

• •Culture in every stitch. Our new windbreakers are now live. Link in bio to claim yours. P #PlaceFrancais #MontrealStreetwear
• •Placé En Français: The New Standard in Streetwear. Shop the Latest Collection.
• •The essential hoodie, redefined. Crafted for a premium feel and fit that lasts. Designed in Montreal, for the culture. Features our signature embroidered P logo. Limited stock available.
• •Exclusive Access: The P FLARE Sweatsuit Is Back.
• •More Than a Brand. It's a Lifestyle. Discover Placé En Français.