Brand Tone

Elegant, Inspirational, Accessible, Descriptive

Brand Values

• •Quality
• •Aesthetic Appeal
• •Curation
• •Personal Expression through Art

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Inspirational, Accessible, Descriptive) and provide examples of do's and don'ts for all writers.
• •Focus on 'You' and 'Your Space': Frame copy around the customer and how the art can enhance their life and environment, making it relatable and aspirational.
• •Use Evocative and Descriptive Language: Employ words that appeal to aesthetic sensibilities and highlight the quality and emotional impact of the artwork (e.g., 'vibrant,' 'serene,' 'bold,' 'timeless,' 'meticulously curated').
• •Maintain Visual Consistency: Ensure that the copy on the website, social media, and ads aligns with the high-quality, curated imagery that the brand presents. The words should match the pictures.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media caption, or an email newsletter, the tone should remain recognizable as 'Place des Images,' building brand cohesion and trust.

Social Perception

Provider of visually appealing art prints suitable for home and office decoration. The interaction on their social media pages (likes, follows) suggests an audience that appreciates art, design, and home styling.

Copy Examples

• •Homepage Banner: 'Transform Your Space: Discover Curated Art Prints That Tell Your Story. Explore Collections.'
• •Product Description (Abstract Art): 'Evoke emotion and spark conversation with 'Chromatic Dreams.' This vibrant giclée print brings a touch of modern elegance and dynamic energy to any room. Printed on archival paper for lasting beauty.'
• •Instagram Post: 'Find the piece that speaks to you. ✨ Our latest collection of nature-inspired photography brings tranquility and timeless style to your walls. Tap to explore or visit placedesimages.com. #PlaceDesImages #ArtForYourHome #WallArt #InteriorInspiration'
• •Facebook Ad: 'Elevate Your Interiors. From stunning abstracts to captivating photography, Place des Images offers a curated selection of art prints to reflect your unique style. Shop now and enjoy 15% off your first order!'
• •Pinterest Pin Description: 'Modern minimalist living room inspiration featuring our bestselling 'Monochrome Lines' art print. Create a sophisticated focal point. #ArtPrint #MinimalistDecor #HomeStyling #PlaceDesImages'