Brand Tone

Inspirational, Conscious, Elegant, Personal, Unique

Brand Values

• •Individuality & Self-Expression
• •Quality & Timelessness
• •Conscious Consumption & Sustainability
• •Creativity & Evolution
• •Customer Experience & Connection

Best Practices

• •Emphasize "Unique" and "Curated": Consistently highlight that products are carefully selected, not mass-produced, and offer a distinctiveness that customers won't find elsewhere. Use phrases like "handpicked," "limited collection," "artisan-made."
• •Integrate "Conscious" and "Ethical" Language Naturally: Weave in terms like "sustainably sourced," "ethically produced," "slow fashion," "mindful living" throughout product descriptions and brand storytelling, rather than just in an "About Us" section. Explain *how* a product aligns with these values.
• •Maintain an Inspirational and Empowering Voice: Use language that uplifts and encourages self-expression. Focus on how the products can help the customer feel good, express their individuality, or create a beautiful and positive environment.
• •Balance Elegance with Accessibility: While the brand has a sophisticated aesthetic, the tone should remain welcoming and not alienating. Juliana Doyle’s quote about wanting customers to feel "special, beautiful and feminine" strikes this balance.
• •Tell the Story Behind Products/Designs (where possible): Since items are sourced from various designers, briefly mentioning the origin, the designer's inspiration, or the craftsmanship can reinforce the values of uniqueness, quality, and ethical sourcing. This aligns with the "gallery space" concept of evolving stories.

Social Perception

PLACE is perceived as a go-to destination for unique gifts and fashion-forward items, with an edgy, international flavour that caters to conscious consumers. The emphasis on quality, uniqueness, and a curated collection resonates with its clientele. It projects an image of a stylish, conscious, and aspirational brand.

Copy Examples

• •Headline: Discover Your Signature Style. Sustainably. Body: At PLACE, we believe true style is timeless and kind. Explore our curated collection of unique home treasures and conscious fashion, designed to empower your individuality and cherish our planet. #PlaceEvolution #SlowStyle #UniqueHome
• •Headline: More Than Just a Shop. It's a PLACE for Inspiration. Body: Step into a world where every piece tells a story. From handcrafted jewellery to ethically sourced homewares, find items that resonate with your values and elevate your everyday. Visit us in Gorey or explore online. #PlaceGorey #ConsciousLiving #CuratedGifts
• •Headline: The Art of Gifting. The Joy of PLACE. Body: Looking for a gift that speaks volumes? Our collection is lovingly chosen for its beauty, quality, and uniqueness. Find something truly special that they (or you!) will treasure. #GiftUnique #PlaceBoutique #ThoughtfulGifting
• •Headline: Evolve Your Wardrobe. Embrace Conscious Fashion. Body: Our clothing collections are designed for the independent, self-aware woman. Discover pieces that are edgy, timeless, and wearable, crafted from quality fabrics that last. #SustainableWardrobe #TimelessStyle #PlaceFashion
• •Headline: Your Home, Your Sanctuary, Your PLACE. Body: Create a space that reflects your unique spirit. Our evolving selection of homewares, art, and lighting is chosen to inspire a positive new way of seeing and being. #HomeInspo #UniqueDecor #PlaceHomeAndGift