Brand Tone

Natural, wholesome, comforting, and trustworthy with a touch of Australian pride.

Brand Values

• •Natural ingredients
• •Handmade quality
• •Australian made
• •Eco-friendliness
• •Well-being

Best Practices

• •Explain why natural is beneficial (e.g., 'free from harsh chemicals,' 'gentle on skin,' 'eco-friendly choice').
• •Maintain Australian Roots: Where appropriate, remind customers of the 'Handmade in Australia' aspect and the use of 'Australian Lupins.' This builds trust and can be a point of pride and differentiation.
• •Emphasize key benefits like natural pain relief, comfort, relaxation, eco-friendliness, reusability, and safety.
• •Highlight the handmade quality and craftsmanship of the products.
• •Focus on positive sentiment towards natural remedies, handmade products, and eco-friendly solutions.

Social Perception

A trusted provider of natural, effective, and eco-friendly pain relief solutions, known for quality craftsmanship and Australian heritage.

Copy Examples

• •Experience natural pain relief with our handmade lupin heat packs, crafted with 100% Australian lupins.
• •Because you deserve to feel good. Discover the comfort and relaxation of our eco-friendly heat packs.
• •Handmade in Australia, our lupin heat packs offer a safe and reusable alternative to medication or wheat bags.
• •Embrace the natural warmth of Australian lupins for soothing relief and relaxation.
• •Our lupin heat packs are gentle on your skin and provide natural pain relief without harsh chemicals.