Brand Tone

Confident, sophisticated, and empowering. The tone should convey a sense of luxury and exclusivity, while remaining approachable and relatable to independent women.

Brand Values

• •Feminine Empowerment & Independence
• •Italian Quality & Craftsmanship
• •Contemporary Style & Originality
• •Creativity & Innovation
• •Confidence & Boldness
• •Care & Inclusivity

Best Practices

• •Emphasize Italian quality and craftsmanship in product descriptions.
• •Use empowering language to resonate with independent women.
• •Highlight the unique and original style of PINKO designs.
• •Incorporate calls to action that encourage confidence and boldness.
• •Showcase the brand's commitment to sustainability and inclusivity.

Social Perception

PINKO is perceived as a desirable and stylish fashion brand, known for its distinctive Italian design and iconic 'Love Bag'. It is seen as appealing to fashion-aware women who wish to express their personality through their clothing, with a strong international presence.

Copy Examples

• •"Upgrade your style with Pinko Israel - the first address for premium fashion that combines Italian art with modern touches."
• •"Step into a world of luxury and comfort with our new collection."
• •"Express your unique style with PINKO's eclectic and original designs."
• •"The Love Bag: An iconic symbol of Italian craftsmanship and contemporary style."
• •"Play Bold: Feel irresistible and confident in PINKO's latest collection."