Brand Tone

Friendly, playful, community-focused, and informative.

Brand Values

• •Community
• •Care
• •Joy
• •Information
• •Inclusion

Best Practices

• •Use pet-friendly and inclusive language.
• •Focus on community building and engagement.
• •Highlight the joy and companionship pets bring.
• •Incorporate user-generated content to build trust.
• •Maintain a consistent brand voice across all platforms.

Social Perception

A caring, reliable, and fun community hub for pet owners and lovers, offering valuable information and a platform for sharing pet-related experiences.

Copy Examples

• •"Welcome to the PetsVerso family! Share your furry friend's cutest moments with us using #PetsVersoLove."
• •"Did you know that playing fetch is a great way to bond with your dog? Tell us your favorite games in the comments! #PetTips #HappyPets"
• •"Celebrating National Pet Day! Show your pets some extra love today and tag us in your photos! #NationalPetDay #PetsOfInstagram"
• •"Join our weekly Q&A with Dr. Woofington, where you can ask all your pet health questions! #PetHealth #AskTheVet"
• •"Our mission is to give every pet the love, care and attention they deserve. Shop our new range and help support shelters today! #PetsVersoKindness"