Brand Tone

Helpful and Responsive, Professional and Reliable, Solution-Oriented, Confident and Assured

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Customisation and Innovation
• •Reliability and Trustworthiness
• •Problem Solving

Best Practices

• •Prioritise Customer Success & Solutions: Frame copy around how PK Green’s products and services solve customer problems or help them achieve their goals (e.g., successful events, enhanced branding, beautiful spaces). Use language that shows understanding of their needs.
• •Emphasise Responsiveness and Support: Consistently mention the helpfulness of the team, quick turnaround times for mock-ups and orders, and reliable customer service, as these are clearly valued by customers.
• •Showcase Quality and Reliability: Use confident language when describing product quality, durability, and the reliability of service. Back this up by referencing their experience (since 2006) and positive reviews.
• •Be Direct and Professional, Yet Approachable: Maintain a professional tone suitable for B2B interactions, but keep the language clear, concise, and friendly. Avoid overly technical jargon where simpler terms suffice. The testimonials often use words like "easy to work with" and "friendly."
• •Leverage Trust Signals: Regularly incorporate elements that build trust, such as customer testimonials, client logos (with permission), satisfaction ratings, and guarantees or warranties. This reinforces the brand's credibility and the positive perception it has already built.

Social Perception

Positive, Trusted by Businesses, Known for Custom Light Boxes, Responsive and Easy to Work With

Copy Examples

• •Headline: Make Your Brand Shine: Custom Light Boxes That Captivate. Body: Need to make an impact at your next event? PK Green delivers high-quality, custom-branded light boxes that get you noticed. Our responsive team works with you to create stunning visual displays, ensuring your message is seen and remembered. Fast, reliable, and designed to impress. Get your free mock-up today! Tone: Confident, Solution-Oriented, Professional.
• •Headline: Event Lighting, Simplified. Service You Can Trust. Body: From concept to delivery, PK Green is your partner for exceptional event lighting. We pride ourselves on responsive service and top-quality, customisable LED solutions. Worried about deadlines? We ensure timely delivery so your event goes off without a hitch. Let us illuminate your success. Tone: Helpful, Reliable, Assured.
• •Headline: Quality Lighting, Lasting Impressions. Body: At PK Green, we don't just sell lights; we provide lighting solutions that elevate your space and brand. Our commitment to quality materials and craftsmanship means you get durable, beautiful products backed by attentive customer service. Discover the PK Green difference. Tone: Professional, Confident (in quality), Customer-centric.
• •Headline: Your Vision, Illuminated. Custom Designs, Expert Support. Body: Have a unique lighting idea? PK Green specialises in bringing your vision to life with bespoke light boxes and LED lamps. Our experienced team offers expert guidance and a seamless design process, ensuring your custom lighting is perfect for your needs. Let's create something brilliant together. Tone: Solution-Oriented, Helpful, Collaborative.
• •Headline: Trusted by Leading Brands. Proven by Rave Reviews. Body: Join companies like Adobe, Google, and the BBC who trust PK Green for their event and branding illumination. With a 4.9-star rating from over 1200 reviews, our dedication to quality products and exceptional service speaks for itself. Experience the reliability and impact of PK Green. Tone: Confident, Trustworthy, Socially Proofed.