Brand Tone

Elegant & Aspirational, Celebratory & Festive, Accessible & Customer-Friendly, Traditional yet Modern, Empowering

Brand Values

• •Quality
• •Affordability
• •Customer Centricity
• •Cultural Heritage
• •Style & Trendiness
• •Accessibility

Best Practices

• •Use elegant and aspirational language to describe the products.
• •Highlight the blend of tradition and contemporary fashion.
• •Emphasize affordability and accessibility in all communications.
• •Focus on the customer and their satisfaction.
• •Incorporate words related to celebrations and festivities.

Social Perception

Positive, focusing on beauty, fabric quality, and suitability for special occasions.

Copy Examples

• •Discover our Exquisite Ethnic Wear collection – trendy, elegant, and perfect for every occasion.
• •Experience Premium Quality with handpicked fabrics, intricate embroidery, and fine detailing, all at Affordable Luxury prices.
• •Shine at your next event with our luxurious drapes and radiant designs.
• •Empower your unique style and confidence with our classic and modern ethnic styles.
• •Enjoy a Seamless Shopping Experience with easy ordering, secure payments, and free shipping across India. Your satisfaction is our top priority.