Brand Tone

authentic, traditional, and passionate

Brand Values

• •Family & Legacy
• •Tradition & Authenticity
• •Quality & Excellence
• •Nature & Terroir
• •Hospitality & Experience

Best Practices

• •Always Lead with the Story: Every piece of copy, from a social media post to a product description, should connect back to the core narrative of family, dreams, and legacy. This is your strongest differentiator.
• •Use Evocative, Sensory Language: Describe the "rolling green hills," the "taste of tradition," and the "old world charm." Transport the audience to Umbria through your words, making the experience feel tangible.
• •Maintain a Unified Voice: Whether talking about wine or rooms, the tone should remain authentic, passionate, and traditional. Avoid overly corporate or generic marketing language. The voice is that of a proud, welcoming family.
• •Highlight "Authentic Umbria": Emphasize the local connection in all communications. Mention the specific grape varietals (Ciliegiolo, Sangiovese), the local craftsmanship, and the beauty of the Amelia region.
• •Showcase the People Behind the Brand: Feature Tiziana and the family in your marketing. People connect with people, and putting a face to the name reinforces the values of family and passion that are central to the Pizzogallo brand.

Social Perception

The public perception of Pizzogallo is overwhelmingly positive. The Agriturismo is seen as a beautiful and charming rural retreat, praised for its "old world charm," stunning location, peaceful atmosphere, and quality amenities. It's an ideal place for a relaxing Italian holiday. The Wines are perceived as authentic expressions of the Umbrian region, generally positive, highlighting their fruit-forward and easy-drinking nature, with "Ciliegiolo" being an icon. The brand is seen as a producer of quality, locally-significant wines.

Copy Examples

• •Pizzogallo: A Family Dream, Bottled in Umbria.
• •Some stories are written in books. Ours is written in the soil. Tiziana, the heart of Pizzogallo, continues a legacy born from passion. Every vine tells the story of her father's dream and her fight to bring it to life. Taste the legacy in every bottle of 'The Fighter'. #Pizzogallo #FamilyLegacy #WomenInWine
• •More than just a wine, this is our story. The Fighter - Ciliegiolo is a tribute to resilience and a celebration of our Umbrian roots. With every sip, experience the bold spirit of our family and the rich terroir we call home. A symbol of our personal journey, crafted for you to enjoy.
• •Escape to the heart of Umbria. Wake up to the rolling hills, spend your days by the pool, and your evenings with a glass of our finest wine. Your authentic Italian experience is waiting. Book your stay at Tenuta Pizzogallo.
• •It started with a dream. In 2000, our family fell in love with this corner of Umbria and planted a flag—a coat of arms with a rooster, a table, and a grape. Today, we continue that tradition of hospitality and winemaking, inviting you to share in our passion and be part of our story.